Comments on: Zebek Jumps Into the Personalization Race

By: My6sense Brings Personalization to the Twitter Stream: Tech News and Analysis «

Wed, 09 Feb 2011 19:43:44 +0000

[...] signals from users and build recommendations that are personalized for a user. This is where the future will likely go. We’re still going to hunt for information through search engines and our social networks [...]

By: Bob Jones

Bob Jones — Thu, 02 Dec 2010 22:47:00 +0000

Good article…I for one will be glad when my phone (and, for that matter, web) experience gets personalized wherever I interact…more relevance = less clutter.

I went to the mall and used Zebek’s app…you text search words (like ‘jeans’ or ‘jewelry’) to a shortcode (28166)…you get TXT back with a coupon and link to WAP page with map…pretty cool..would like downloadable version. Seems like some of the ads are specific to American Express…girl at the mall said American Express is sponsoring the app…so I guess they are Zebek’s client…pretty impressive.

By: neil martin

neil martin — Wed, 24 Nov 2010 10:46:06 +0000

Absoutely excellent article. The power of customization and personalization is becoming more apparent the larger the web gets. Differing yourselves from your competition who may be offering the product at the same place for the same price can give you the edge.

By: Manu Marchal

Manu Marchal — Fri, 19 Nov 2010 12:24:48 +0000

The B2B personalization race is about who can maximize most the value and uniqueness of some specific data. Because of this, there isn’t just one B2B personalization race as there are too many data verticals to become expert in.

For example, some companies specialize in music and movies, like thefilter.com, some in q&a like hunch.com, some in ecommerce like baynote.

As far as we are concerned at LikeCube, we are expert in maximizing the value of locations and places related data, using primarily reviews, ratings, checkins, bookings and meta-data about places. So our customers are typically local business review services, checkin services and travel sites.

As the article suggests, the recent launch of Google Hotpot can be a threat to them. Hence why we think maximizing the value and uniqueness of their content through personalization is a must for these companies to stay competitive. http://www.likecube.com/blog/2010/11/18/what-does-google-hotpot-mean-for-other-location-businesses.html

By: Norman Birnbach

Norman Birnbach — Fri, 19 Nov 2010 00:39:21 +0000

As someone who consults for the company, I heard that the name Zebek is derived from the word Zebec, a small, three-masted Mediterranean vessel known for navigational speed.

By: ZYAD

ZYAD — Thu, 18 Nov 2010 16:55:11 +0000

Zebek means “your Penis” in arabic . Very classy…

By: David Safaii

David Safaii — Thu, 18 Nov 2010 15:50:16 +0000

As long as the experiance is controlled by the business (customer), I believe that enabling the customer to better service its constituents without having a third party touch the end-user is a massive leg up for the Zebek platform. Definitely protects the end user while providing it with the best experiance possible.