Summary:

»  Twitter is testing an analytics tool that will let users know which tweets possibly brought in more followers and which ones le…

Morning Lowdown
photo: Corbis / Patricia Curi

»  Twitter is testing an analytics tool that will let users know which tweets possibly brought in more followers and which ones led users to drop them. While most users won’t need anything beyond checking who retweeted them, it will likely have the most impact on third party Twitter analytics providers. [Mashable]

»  Tina Brown has had it with everyone harping on how Newsweek and The Daily Beast are money losers (still, for those keeping score, the respective estimates for each pub are $20 million-plus and $10 million). “You call it money-losing, excuse me,” Brown said in a CNBC (NYSE: GE) interview. “But this is about a website that’s proving out its investment from Barry Diller [CEO and chairman of IAC] so incredibly well and aggressively, we are on course to make money.” [CNBC]

»  So now Amazon (NSDQ: AMZN) is in the movie business? Well… part contest, part content play, Amazon Studios website is asking anyone to upload scripts or completed films to be rated, commented on, and edited by other users. [Business Insider]

»  While the Associated Press has about three people dedicated to pushing the news organization into social media, Lauren McCullough, the AP’s manager of social networks and news engagement, says it’s ultimately up to the wire service’s 3,000 reporters to really make connection to its readers in a meaningful way. [RJI Blog]

»  Online-only news site The Washington Independent is calling it a day. “The crisis in the world of journalism today isn’t really about journalism – it’s about the bottom line,” says its final editor Aaron Weiner. [Washington Independent]

»  In a hearing on Capitol Hill, Sen. Jay Rockefeller (D-West Va.) denounced cable news for its “endless barking” and wished that the FCC had oversight of Fox and MSNBC. “The old adage of ’500 channels and nothing on’ has never been so true as it is today,” he said. [NYT]

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