Comments on: Four Ways Social Media Will Change Television

By: Fernando

Fernando — Sun, 13 Feb 2011 22:50:09 +0000

When this really hits is when the social layer is placed on the viewing screen itself. We’re close, but not quite there yet.

By: Quora

Quora — Tue, 04 Jan 2011 20:51:04 +0000

How do you define Social TV?…

Social TV is the overlay and integration of social media and and around TV entertainment. While many generally see it as simply Twitter overlays on a screen or some social recommendation guide, I think its all of it. But, I would say, there are a few i…

By: Chase McMichael @chasemcmichael

Chase McMichael @chasemcmichael — Sun, 21 Nov 2010 06:29:12 +0000

Michael, Spot on all the way we are seeing this too. I did a spot on “Content Curation: Advocates, Influencers and Relevance” http://bit.ly/ddsJlz Were looking at the cross affinities TV shows have with other content being shared creating what we call the Content Consumption graph http://bit.ly/bklBvJ “Influencer, Content Intelligence and Social Engagement” Were doing some slick real time work when it comes to the social resonance of media properties see what get the most buzz and what other in common content is also benefiting from the community social interaction.

Chase
@infinigraph
@chasemcmichael

By: Zane Aveton

Zane Aveton — Sun, 14 Nov 2010 17:07:47 +0000

I find the data measurement potential of TV & Social Viewing both important and fascintating – especially being able to know exactly what people are responding to, how they are responding, why they are responding, etc. “What” and “How” are important but they also fairly simple to ascertain. I think the “Why” is this most intriguing and is crucial to really understanding and advising brands, advertisers, producers, etc. on “What and “How.”

My Point: “Why” is not simply circumstantially inspired alone, it has multiple facets that are wrapped up in “Who” that person is. The data collectors are going to have to take it deeper in the PEOPLE who are creating the data to get the full basis for a “statistic.” I’m sure it’s being done to an extent – even if it’s simply a quick analysis pull from their twitter bios to get a demographic. To really know “who” someone is (presenting themselves on Twitter at least!), we need to pull their full tweet stream as well as figure out who they are talking to most, what they are talking about the most, what they are not talking about at all the most, etc…better to just build a tool that pulls what you want from all of the data the social platforms make available to devs and build a demographic and personality category dossier on everybody…

Queue creepy music…but heh, if they/we/I put it out there, it’s data for the taking. We all have to remember that everything we do online can and will be mined. Sometimes I search my name and shake my head…LOL.

:), @zaneology

By: Michael Wolf

Michael Wolf — Sat, 13 Nov 2010 15:25:55 +0000

Thanks for the heads up on Magnify.net. In my mind, they are much more of a B2B play than a B2C (in the sense they’re platform is targeted at, say, a New York Magazine to embed video selections on their site rather than have consumers curate video. This, to me, isn’t all that different than most OVPs in my opinion).

And from what I can see Magnify has not yet created a solution for consumers to do this for their living room TV. Living-room centric curated video channels on the TV screen is when this becomes pretty interesting from a social TV perspective.

By: Alan Medvin

Alan Medvin — Fri, 12 Nov 2010 22:23:08 +0000

“While curation is a big topic on the consumer web, it really hasn’t hit the video world yet” Magnify.net has been enabling video curation since 2006, with almost 100,000 sites and hundreds of millions of videos having been curated.

By: Phil Ripperger

Phil Ripperger — Fri, 12 Nov 2010 22:18:49 +0000

You really need to check out Magnify.net. The company has been enabling video curation for a few years. Check out sites line New York Magazine (NYMag.com). They’re a very effective and successful online video curator. Anyone can create their own curation channel on the Magnify.net platform–83,000 channels and counting.