Some consolidation in the online party planning space: Punchbowl, which offers a suite of party planning services — from online invites to a directory of vendors — has bought up rival Socializr, which was started by Friendster founder Jonathan Abrams. Both companies compete with IAC-owned Evite, which dominates the space and offers similar services.
The deal comes as Punchbowl has recently relaunched its site under the Punchbowl.com domain (it previously used the MyPunchbowl.com address), and the comapny will now fold Socializr under that domain, according to a report in TechCrunch. It’s the company’s second acquisition in a year. Last November, it bought I’m In, in order to add local event vendor listings.
Financial terms of this deal were not disclosed. By traffic, according to Google (NSDQ: GOOG) AdPlanner, Punchbowl is nearly twice as large as Socializr. Socializr had raised nearly $3 million, from Rembrandt Venture Partners and others, while Punchbowl had raised at least $2 million from backers, including Intel (NSDQ: INTC) Capital and Condor Venture Partners. Some more details about the purchase in this blog post by Punchbowl CEO Matt Douglas.