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Summary:

This morning, we’ve gathered more than 50 entrepreneurs, executives and investors at our San Francisco offices to engage in a town hall-style forum to discuss what could happen if we had the “app store” revolution (and the app store economy) on our TV sets.

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This morning, we’ve gathered more than 50 entrepreneurs, executives and investors at our San Francisco offices to engage in a town hall-style forum. The topic of discussion will be to consider what could happen if we had the “app store” revolution on our TV sets. Would we see the “App economy” hit the world of TV?

Internet-connected, processor-powered digital televisions are shipping today, and the move to TV app-marketplaces and platforms –- like Android –- are not far behind. It has been said that one of the killer apps for the iPad is the Netflix application. Will app-enabled TVs and marketplaces follow the smartphone app-store market in upending traditional channels for content delivery and radically shift consumer media consumption? If so, what will the impact be on content owners, multi-channel operators, and the consumer?

In this bunker, we bring together elements of the ecosystem — vendors, buyers, investors and project leaders — to discuss what the next opportunities could be, and what still needs to be done. A few speakers will lead the debate, but overall emphasis will be on participation and comments by all those invited. The event is being livestreamed at GigaOM Pro beginning around 9 a.m. PST. Subscribe or sign up for a free trial to watch the event, see archive video, read related reports, and check out post-game analysis from NewTeeVee Editor Ryan Lawler.

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By Jennifer Marston

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