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Summary:

Boxee’s big foray into the world of hardware is set to start shipping November 10, but it sounds like they need a little cash up front. According to AllThingsD, Boxee is currently seeking out another $10-15 million of funding from new and previous investors.

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Boxee’s big foray into the world of hardware is set to start shipping November 10, but it sounds like they need a little cash up front. According to Peter Kafka at AllThingsD, Boxee is currently seeking out another $10-15 million of funding from new and previous investors.

Bringing in new investors at this stage or allowing previous investors to increase their stake in the company is a major opportunity for those who want to be in the set-top box game, one which is heating up over the last few months, thanks to the new Apple TV and the launch of Google TV.

However, the Boxee Box isn’t a sure bet, with a $200 price tag and no guaranteed access to many key services. Even internally at NewTeeVee, we’re torn on the device’s potential: While Janko believes in the box’s value for cord-cutters, Ryan thinks it’s only a short-term solution, given the availability of content.

A Boxee representative, via email, said that:

“Regarding Peter’s story, with no revenue stream in place we’re doing what’s worked for us in the past — namely asked people to give money to us. It seems to continue to be working. :)”

Roku’s strategy, by comparison, looks pretty good. The set-top box manufacturer expects to sell a million units and double revenues to $75 million over the course of 2010. And not only does it have confirmed access to the Hulu Plus paid subscription service, but both its software and hardware are now available for licensing.

Netgear was the first announced taker of that deal, following an attempt last year to build its own version of the Roku box.

Boxee, as seen above, makes no secret about its lack of a revenue stream, and as Kafka points, out carries a bit of overhead with more than 30 employees. Whether the company is a good investment or not may not be clear until after the Boxee Box hits shelves.

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  1. I wonder what the use of cash will be? Google TV/Sony have been pretty agressive with their marketing push. Maybe Boxee feels the need to match their marketing efforts? I’m looking forward to the reviews of this product but will likely stick with my PC to TV hookup. The ability of content creators/publishers to detect and block content to these boxes makes a PC connected to TV setup more desirable for me.

  2. Its set to come out all over the world this month, instead of all that faffing around in the US only.

    The only thing which stands in way of this becoming a success, is if there are some hidden defects – like it gets ultra hot and blows up or the fan causes ear damage.

  3. Jack Thorogood Tuesday, November 9, 2010

    There’s does seem to be an element of “we’re damn good” arrogance about Boxee. Pride comes…?

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