Summary:

Guardian Media Group (GMG) is to undergo a change of strategy under plans drawn up by its new chief executive, Andrew Miller, reports today’…

Andrew Miller

Guardian Media Group (GMG) is to undergo a change of strategy under plans drawn up by its new chief executive, Andrew Miller, reports today’s Sunday Times print edition [not online].

The paper claims that GMG will be restructured by separating its newspapers – The Guardian and The Observer, and their websites – from the rest of its multi-media assets.

Those assets include its holdings in Trader Media Group and the b2b magazine publisher Emap – both jointly owned with private equity firm, Apax – plus radio stations and property websites.

The Sunday Times further claims that Miller is considering a sale or stock market listing of the lucrative Trader division. Its principal brand, the Auto Trader car magazine, could be worth more than £1.5bn with its associated websites.

This claim is a repetition of the story run by the Sunday Times on 17 October, Guardian mulls Trader sale [behind paywall].

It quoted a GMG spokesperson as saying: “Trader Media Group is a very strong business and well advanced in its digital transition, which makes it a valuable asset for GMG.

“No decisions have been made about either the timing or nature of our exit from this investment.”

This article originally appeared in MediaGuardian.

By Roy Greenslade, MediaGuardian

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