Comments on: Smartphones Driving $5B in U.S. Mobile Ads By 2015 http://gigaom.com/2010/11/02/smartphones-driving-5b-in-u-s-mobile-ads-by-2015/ Sat, 18 May 2013 09:10:58 +0000 hourly 1 http://wordpress.com/ By: DeadZones.com http://gigaom.com/2010/11/02/smartphones-driving-5b-in-u-s-mobile-ads-by-2015/#comment-506091 Tue, 09 Nov 2010 21:51:05 +0000 http://gigaom.com/?p=243439#comment-506091 This will only happen if the carriers open up their networks to wifi data offload and give up control. We are being held back from innovation by their congested networks.

http://www.deadzones.com/2010/11/mobile-data-offload-controlled-network.html

]]> By: Adam Zand http://gigaom.com/2010/11/02/smartphones-driving-5b-in-u-s-mobile-ads-by-2015/#comment-498586 Wed, 03 Nov 2010 18:46:39 +0000 http://gigaom.com/?p=243439#comment-498586 My study is totally unscientific and hypothetical – have you or do you know anyone who has clicked on a mobile ad of any kind and bought anything (beyond a ringtone)?
Google is brilliant at packaging advertising options and placing them into multiple buckets – they are the largest ad agency in the world after all. However, I’d look to iPhone/iPad and Apple for any signs of creativity in the space and resulting conversion rates. For example, one of my clients – Sonos – just launched successfully on the iAd program because a ton of their customers use iPhones. Not sure if they’d share conversion rates with me or you, but we’ll be able to tell if they renew.

]]> By: Kevin C. Tofel http://gigaom.com/2010/11/02/smartphones-driving-5b-in-u-s-mobile-ads-by-2015/#comment-498574 Wed, 03 Nov 2010 18:34:03 +0000 http://gigaom.com/?p=243439#comment-498574 Interesting – I’d love to take a peek at the study, Adam. I don’t have any conversion rate data, but if Google is earning $1 billion from mobile ads (announced during their recent investor call – the last link in the post), the rates are either higher than you suggest or simply made up for in volume.

]]> By: Adam Zand http://gigaom.com/2010/11/02/smartphones-driving-5b-in-u-s-mobile-ads-by-2015/#comment-498441 Wed, 03 Nov 2010 16:18:44 +0000 http://gigaom.com/?p=243439#comment-498441 … and my study shows: The conversion rate for mobile ads holds steady at 0.07%.
Smaato ain’t that smaarto after all?

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