Google’s Android operating system solidified its place at the top of the charts in the U.S. with 44 percent of the market, according to a pair of reports out today. Both Android and Apple are putting pressure on Research in Motion.

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Google’s Android operating system solidified its place at the top of the charts in the U.S. with 44 percent of the market, according to a pair of reports out today.

While Android’s momentum shows no sign of let-up and Apple continues to hold its own, both are applying pressure to Research In Motion, which is hemorrhaging OS market share and was overtaken in handset sales by Apple in the third quarter.

According to NPD, which measures consumer purchases, Android’s share of the U.S. smartphone market in the third quarter increased 11 percentage points from the previous quarter while Apple’s share grew by 1 percentage point to 23 percent. Research In Motion’s share continued to tumble, dropping from 28 percent to 22 percent.

U.K. research firm Canalys, which arrived at similar U.S. numbers for the OS market, said that Nokia remained the top smartphone manufacturer worldwide with a 33 percent share, down from 38 percent in the second quarter. Apple took second with 17 percent, up from 13 percent last quarter, while RIM followed with 15 percent, a slide from 18 percent in the second quarter.

The Canalys numbers reflect the latest quarterly sales numbers from Apple and RIM, showing Apple eclipsing RIM for the first time. Apple also moved into fourth place in global handset sales, passing over RIM in the process. RIM is still the top vendor in Latin America with about 40 percent of the market but its prospects are looking tough with pressure from Apple and particularly Android, which appears to be eating into its sales. NPD reported that the iPhone 4 was the top-selling phone in the U.S., followed by the BlackBerry Curve, LG Cosmos, Motorola Droid X and HTC Evo 4G.

Nokia continues to hold the top spot in the five so-called BRIIC countries, Brazil, Russia, India, Indonesia and China, which bodes well for Nokia as those markets are growing 111 percent year-over-year, faster than the market overall which grew by 95 percent to 80.9 million shipped units. However Android, as my colleague Kevin has noted, could eat into Nokia’s share in places like India as it moves down market into cheaper smartphones.

That’s going to be a ongoing theme as smartphones work their way into more hands. The manufacturers and OS makers who can manage the growth in lower tier smartphones should enjoy a significant volume advantage. Nokia is already losing out on the lucrative high end of the market to Apple and is now facing the threat of Android outpacing sales in mid and lower-tier smartphones. Android shipments grew 1,309 percent year-over-year from 1.4 million units in the third quarter of 2009, according to Canalys, to more than 20 million units in the third quarter of this year, good enough for a quarter of the worldwide OS market.

Meanwhile, phones running a Windows operating system account for just 3 percent of the worldwide market, according to Canalys. With Windows Phone 7 shipping this month, Microsoft will have to claw its way back to relevance. Microsoft’s tight control on handset interface customization and its high-end specifications could limit how vendors differentiate Windows Phone 7 devices and how well they sell down market, said Canalys.

Related research on GigaOM Pro (sub. req’d):

  1. [...] That’s a potential issue for companies that have traditionally owned the feature phone market in countries around the globe. Google’s Android platform is making the move down into lower priced devices and if it can offer the smartphone experience at a feature phone price, its rising dominance as a platform will simply accelerate even faster. [...]

  2. Ah, the old market-share canard.

    What does market share mean? Why is it useful?
    Why not break out market share amongst actual device manufacturers? (hint: Android is a platform, not a manufacturer)

    Market share really counts at the platform level. And for that comparison, the leaders are iOS and Android… but iOS has so many more non-cell devices, most of which can run apps. How many Android Market-capable devices have been sold?

    Sure, Android /phones/ /in the US/ overtake iPhones, but what is the ASP? I think profit is what really matters, and though I think Android is saving a few manufacturers like MOT and HTC from bankruptcy, it’s still nowhere near Apple in profits/ASP.

    1. Unless you are an AAPL shareholder, why do you care about profits? Marketshare is important for developer support…

  3. all the iHype, and all the iCrap could do was a slight bump from 22 to 23 percent

  4. [...] move in particular is paying off with over 5 million Android device sales in under six months. But even as Android continues to gain market share, Symbian isn’t going away: Nokia still believes it to be the best platform for its fight [...]

  5. [...] Android-based smartphones are now 44 percent of the U.S. market, crushing RIM’s BlackBerry OS. According to Canalys, Symbian (with Nokia being its main proponent) has 33 percent of the worldwide smartphone market. Canalys [...]

  6. [...] be a telling one, highlighting the growing importance developers are placing on Android because Android devices are selling like gangbusters. But it takes these snapshots in time to show that the growth is meaningful and is translating into [...]

  7. [...] is creating a whole lot of friendships among the industry’s fiercest competitors. Google Android is handily beating Apple in terms of market share, with an impressive 44 percent share of the entire smartphone market, [...]

  8. [...] it’s been dawning on us for some time that Android is a beast, each day seems to bring new confirmation that the monster shows no signs of letting up. Android [...]

  9. [...] is encouraged by sales of Android devices, which topped the third quarter smartphone sales charts in the U.S., but he’s more encouraged by things like Verizon’s VCAST App Store, which Larva Labs [...]

  10. [...] Actually, that’s probably unfair. I believe Google does care. I believe they care about getting their product to the largest audience as quickly as possible. If it starts out a little shabby, well, so was Android 1.6, and look how that turned out. A year or so later and Android is passing iOS in terms of market share. [...]


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