Comments on: Search Ads Are a Hammer, But Not Everything is a Nail

By: Vinod Namrebiar

Vinod Namrebiar — Mon, 01 Nov 2010 13:43:27 +0000

Great article, and hits the nail!

From our learnings, using the Google content network is a better way to create demand. We have seen this work better for products and services that are newly launched.

And yes – the efficiency isnt as high as in Google search!

By: MS

MS — Fri, 29 Oct 2010 19:38:19 +0000

“…search “is great for harvesting demand, not creating it,” and that the company got far more mileage from referral offers and other tools for spreading word-of-mouth.”

So true. I’ve seen interesting products, news links, causes catch like wildfire on Facebook.

By: Mathew Ingram

Mathew Ingram — Fri, 29 Oct 2010 04:06:34 +0000

My point is that potential buyers — or at least users — are more likely to find recommendations about tools to use from friends on social networks like Twitter, Facebook and blogs than they are by doing random searches on Google. Thanks for the comment though.

By: Gabriel Law

Gabriel Law — Fri, 29 Oct 2010 00:04:35 +0000

… but potential buyers are NOT likely to get recommendations on where to acquire users from Facebook either, especially when the service is (i) not well known, and (ii) B2B-oriented. “Document synching” is just as far from any FB user’s mind. Obviously, Google is the holy-grail hammer that can hit every nail, but it comes pretty close. As a matter of fact, I think it performs much better than Facebook in that regard already.