Summary:

The entertainment industry spent the most on mobile advertising in the third quarter, according to Millennial Media, which reported the top…

Six Verticals Recorded Triple-Digit Growth Rates For Mobile Ad Spending Q3 2010 vs. Q3 2009
photo: Millennial Media

The entertainment industry spent the most on mobile advertising in the third quarter, according to Millennial Media, which reported the top 10 advertisers based on spending in its own network. It also said of some of the top spenders, six recorded triple digit growth rates compared to the year-ago period. Finance recorded the biggest growth at 802 percent after seeing success in promoting mobile web sites and electronic banking applications. The full list after the jump…

The Top 10 Advertising Verticals in Q3:

1. Entertainment
2. Telecommunications
3. Retail & Restaurants
4. Travel
5. Portals and Directories
6. Dating
7. Education
8. Automotive
9. Finance
10. Consumer-packaged goods

The increases match up with recent research released by Informa Telecoms & Media, which predicts that mobile ad revenue will reach $3.5 billion worldwide this year, and that by 2015, revenue will have increased eight-fold to around $24 billion.

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