One circulation metric that wasn’t down year-over-year for U.S. newspapers during the first half of 2010: the total number of subscribers to their e-editions, a broad category that includes digital replicas, online-only subscriptions, Kindle subscriptions, and products like Times Reader.
Leading the pack was the Wall Street Journal, which boasted nearly 450,000 electronic subscribers, a figure that was up nearly 10 percent year-over-year. Number two, once again, was the Detroit Free Press, which ended five day a week print delivery nearly two years ago and has encouraged subscribers to take an electronic edition of the paper on some days instead.
It’s worth noting that some of the biggest gainers, such as the San Jose Mercury News and the Philadelphia Inquirer benefited from the consolidation of subscribers from sister papers. Also, declines and gains can come from shifting definitions — not only market demand. Read on for our list, which details how the top 25 have fared over the last year and a half.