The Boxee Box will go to market next month with Vudu, the digital movie service Wal-Mart (NYSE: WMT) acquired earlier this year.
Vudu will also be available in Boxee’s free media center software, marking the service’s first entry into the PC marketplace (also on Mac and Linux). Since converting from its pre-Wal-Mart days as a standalone box, Vudu has been better known as a feature embedded on a wide range of devices from the likes of LG (SEO: 066570), Vizio and Samsung.
“Now consumers can try Vudu for the first time without having to buy any kind of device,” said Edward Lichty, general manager at Vudu. Existing Vudu subscribers can also now access their account outside of the devices they may already own.
While Vudu is on both the Boxee Box, which D-Link is manufacturing for deployment in the U.S. on Nov. 10, and via PC, it will only be available in high-definition on the new device. While Boxee already has a range of content partnerships in place including Netflix (NSDQ: NFLX), Vudu will be the first to deliver movies on the same day they arrive on DVD, and in 1080p no less.
While the over-the-top TV marketplace has heated up considerably in recent months thanks to Apple (NSDQ: AAPL) TV and Google (NSDQ: GOOG) TV, little has been heard from Vudu since Wal-Mart snapped up the start-up in February. But that’s begun to change recently; Vudu recently announced a steep discount to a portion of its film library, just $2 for 48-hour rentals.
Lichty indicated Vudu will raise its profile in the fourth quarter of the year. “We’ve been quiet, but we’re about to get a lot less quiet,” he said.