Summary:

A broad consortium of entertainment-industry firms has banded together to create universal IDs for content assets ranging from full-length m…

Entertainment Identifier Registry (EIDR)

A broad consortium of entertainment-industry firms has banded together to create universal IDs for content assets ranging from full-length movies to multi-minute clips.

The Entertainment Identifier Registry (EIDR) is being led by MovieLabs and CableLabs, research consortiums for the film studios and cable industry, respectively, along with Comcast (NSDQ: CMCSA) And Rovi Corp. Also signing up are a slew of Hollywood giants from Warner Bros. (NYSE: TWX) to Paramount Pictures.

EIDR is a response to the growing complexity of managing content assets across rapidly multiplying digital channels. Partnerships between different sectors and companies currently tend to be thwarted by a Babel-like confusion of proprietary systems.

Each content asset will be assigned an ID not unlike a UPC code. The registry will open early next year; more information is available at EIDR.org.

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By Andrew Wallenstein

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