Taking advantage of the incredible capacity for change in the smartphone market, Taiwan-based HTC is looking to entrench its position as a top smartphone maker, and is predicting it will ship 8.5 million handsets in the fourth quarter. HTC was the first handset manufacturer to jump onto the Android platform, and it is repeating that strategy with Windows Phone 7 by launching four handsets running the new OS.
The high target volume may be achievable, as HTC shipped 7 million handsets in the third quarter despite component shortages which affected popular Android phones. HTC will become the number three OEM behind Nokia and Apple (a aapl) if it reaches the predicted volume of handset shipments. The constant growth of Android plays in HTC’s favor for reaching this goal, but it’s not clear how well the public will accept Windows Phone 7 as it begins to hit the market.
HTC has ridden the popular Android train since the platform has exploded on the scene. Android has overtaken the popular Apple iPhone in the U. S., and HTC has seen phenomenal growth in sales as a result of the platform’s success. The Android explosion has coincided with HTC’s promotional campaign to make its brand a household name, a campaign designed to separate its brand from the smartphone platforms it uses.
The company will be announcing its latest quarterly financial results this week, and is expected to predict a 20 percent growth for the next quarter. This growth would give HTC a ten percent market share, and see $3 billion in revenue.
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