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Summary:

This past summer, Facebook moved past Orkut in India and now it appears poised to kill off the last bit of life in Google social network. According to Technolicious, Facebook has started offering users the ability to integrate and link their accounts with Orkut.

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UPDATED: This past summer, Facebook moved past Orkut in India and now it appears poised to kill off the last bit of life in Google’s social network. According to Technolicious, Facebook has started offering users the ability to integrate and link their accounts with Orkut, so they can share updates, pictures, links, notes and events on the smaller social network. Facebook users will also be able to find Orkut users on the site. This could prove to be the beginning of the end of Orkut: by linking accounts, a user can now broadcast from Facebook and spend more time there while still staying connected to friends on Orkut. It’s basically an invitation to jump ship.

Orkut was overtaken in India by Facebook in July, and now has about 20 million users there compared to 21 million for Facebook. It retains a wide lead in Brazil, however, where it has 29 million users compared to Facebook’s 9 million. But in both countries, Facebook’s growth rate is much higher: it has grown by 479 percent in the last year in Brazil compared to 30 percent for Orkut, according to comScore.

It’s unclear if Google is participating in this integration effort. I can’t see why it would, frankly, since the venture seems designed to suck whatever life is left out of Orkut and convince its users to adopt Facebook instead. Orkut’s passing may not be that big a deal to Google if it’s planning on a bigger push via its new “social layer” effort — but it will just put more pressure on Google to figure out its social strategy if Orkut fades into oblivion. Meanwhile, some are speculating that problems with Facebook today might be tied to the Orkut integration.

Update: Facebook confirmed the Orkut integration is an app that has been offered to users in Brazil and India only and does not have the participation of Orkut. It just went live today and is aimed at helping people manage their accounts on both sites. A Facebook spokeswoman said there was no connection to the Orkut integration and reports of problems on Facebook today. The spokeswoman did not have any comment on the cause of those issues.

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  1. Note to google. Orkut? Really? Thats the name of a hot social networking service? Work on that next time.

    Also, pink? Really?, Pink. You think Im going to spend time on a pink website? That was your go-to color?

    You guys are morons.

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  2. There are users like me who are on both and I don’t see myself moving away from Orkut anytime soon..Good try Facebook, you will never win.

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  3. [...] There. No need to be all reportery-like and offer data like the folks at gigaom: http://gigaom.com/2010/10/22/did-facebook-just-move-to-kill-off-orkut/ [...]

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  4. [...] Did Facebook Just Move to Kill Off Orkut? UPDATED: This past summer, Facebook moved past Orkut in India and now it appears poised to kill off the last bit of [...] [...]

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  5. The same option is being offered to users of the Dutch social network Hyves. In The Netherlands Hyves is still more popular than Facebook. A situation similar to Orkut in Brazil.

    http://www.facebook.com/feed/export/hyves/

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  6. [...] Some believe the product is a direct attempt to steal users from Google’s social network. However, Orkut offers some unique features such as profile themes and file transfers, so Facebook could also be trying to make it easier to use both simultaneously. Either way, it seems that Google is more focused on readying its upcoming social product, which is aimed at users in the US and everywhere else in the world, not just Orkut’s home countries. [...]

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  7. [...] their friends on Orkut but giving Facebook the bulk of their time and attention. As Ryan Kim at GigaOm puts it, “it’s basically an invitation to jump [...]

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  8. [...] More than anything else, it feels a lot like the profile and content-importing deal that Facebook struck with Orkut recently, which also sounded like a great way to suck even more life out of a smaller competitor. And the [...]

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  9. I am on both Facebook and Orkut but will soon close my Orkut account. All my friends are moving to Facebook, so why to keep Orkut account ? This is the irony of social media websites, if one moves then he will get all his friends with him. But death of Orkut will put pressure on Facebook, people will expect more from Facebook and if it doesn’t succeed then, users will have to make one more move.

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