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Summary:

Apple streamed its last event, and it seemed likely that was the start of a trend. Well, trend confirmed, as Italy’s Apple PR branch has just released an announcement saying that it will indeed be streaming the event live at Apple.com today at 10 AM PDT.

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Apple streamed its last event, and it seemed likely that was the start of a trend. Well, trend confirmed, as Italy’s Apple PR branch has just released an announcement saying that it will indeed be streaming the event live at Apple.com beginning today at 10 AM PDT. At least one site reports that an english-language press release is also circulating.

Here’s a quote from the document about what you’ll need to tune in:

Apple® will broadcast its October 20 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on October 20, 2010 at http://www.apple.com.

Honestly, I can’t believe it took them this long to do this, and I have a hard time believing they’ll ever go back to the old way. We’ll be watching right along with you later this morning. And tune in here for our coverage of the event as it unfolds.

  1. Took them this long to do this? They were streaming years ago, it’s not new. They just stopped for a while (i.e. a few years). Maybe bandwidth or something…

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    1. Duly noted. You’d think bandwidth would’ve become less of a choke point. Maybe they just preferred the air of exclusivity.

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  2. Can anybody tell me what time 10am PDT is in GMT (UK) please?

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    1. Mickie à Aquitaine Wednesday, October 20, 2010

      10 am PDT is 7pm in France…I think the UK has a one hour difference with us, right? So, there you go…

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    2. Haha, I hate time zones! Such a mess.

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    3. Thanks guys, really appreciate it!

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  3. Gee Steve thanks for your industry leading “open” standards, i guess it’s only open if you have a Mac. I’m at work with an Android phone and a Lenovo desktop so I guess I won’t be watching.

    I think Steve’s open standards suck, I mean how am I supposed to be wooed away from my closed standard system when I can’t even tune in to see what’s so cool about a Mac unless I’m already a part of the club.

    Usually when I watch a movie that claims to be ‘based on a true story” it means that the movie has almost no resemblance to the actual facts; that many “creative liberties” have been taken by both the screen writer and the director to make the story more interesting. I guess that to Apple, “based on open standards” means the same thing, having no resemblance of the truth.

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  4. See just because a standard is open does not cause it to magically implemented on all platforms… Sorry that you cannot watch it live, but just like last time a h264 mpeg4 vid will most likely be poste within the hour on Apple.com…

    So if you cannot wait that long you should already be heading over to the nearest Apple store to get some gear… No offence intended

    So to sum it up, moan to some android dev and or vlan dev to implement a http streaming player or suck up the less than hour wait ;)

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  5. It would be nice if we could pick up the stream from Apple TV.

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  6. If you can’t watch the stream, you can tune into a live blog, such as Mac|Life’s and keep track of whats going on. That’s what I have to do, seeing as I’ll be in class during the event. Here’s the link:

    http://www.maclife.com/article/news/live_blog_apples_back_mac_special_event

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  7. Look for Apple to aslo update the MacBook Air. The MacBook Air is cool, but i think it’s a nich product. Most people want the iPad and if they need more power then the MacBook Pro would be the way to go. I’d look for the MacBook Air to be discountiniued as the iPad becomes more mature.

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