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Summary:

U.S. showbiz brand E! Entertainment is selling ads to UK, French and German eyeballs, and has picked Glam Media to serve the ads.

E! has op…

Glam Media Logo

U.S. showbiz brand E! Entertainment is selling ads to UK, French and German eyeballs, and has picked Glam Media to serve the ads.

E! has operated a uk.eonline.com version of its E! Online website since 2008, albeit with the same U.S. content.

E! says its overseas sites get 400,000 monthly uniques, with a 282 percent UK traffic increase since launch.

Glam Media, as well as being a publisher itself, operates an ad network containing Flixster, Rotten Tomatoes, Unreality TV and Mr Paparazzi.

Glam’s MD Jane Loring calls the E! deal “a real coup”.

The contract was previously operated by Etype.

  1. Privately-held Glam One (http://Glam.fr), with offices in Paris, France, is the legal owner of the “glam” brand in France, as well as several French trademarks protecting the word “Glam” for products and services of classes 35, 38 and 41, including the French trademark “Glam” No. 3253547 registered with the French Intellectual Property office (INPI) on October 27th, 2003. Therefore any unauthorized commercial use of the word “Glam” for goods or services similar to those of classes 35, 38 or 41 constitutes trademark infringement and could lead to criminal prosecution.

    Glam One filed a lawsuit before the Paris Civil Court against Glam Media, due to Glam Media’s infringement on GlamOne’s prior rights on the word “Glam” in France for advertising services notably. GlamOne applied for an order to withdraw Glam Media’s French website and remedies. In addition, Glam One has also initiated opposition with the OHMI (Office des marques communautaires) to protect its anterior brand and will continue to block any attempt de register infringing trademarks.

    http://www.glam.fr/content/la-glam-brand

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