You can’t accesss Hulu.com with a new Google TV device out of the box, but some of the first owners of Sony’s Google-powered Internet TV have already figured out a work-around: Apparenyly, all it takes to get all those TV shows is a simple settings change.


Access to Hulu.com is officially blocked on Google TV devices, but some of the first Google TV owners have already found a loophole to access Hulu content. Gadgetwhore.org is reporting that it was able to stream videos from Hulu.com after changing the user agent of Google TV’s integrated Crome browser — a relatively minor settings adjustment that can be done even by average users (hat tip to SimplyGoogleTV).

It’s doubtful, however, that this loophole will exist for long. Users of Android-based cell phones briefly used the very same loophole to play Hulu content on their Android 2.2 handsets. Hulu quickly thwarted these efforts with tighter security measures. The site now apparently makes use of Adobe’s Flash player to identify and block access attempts from mobile phones.

One can expect that similar measures will soon be put in place for Google TV devices as well, but I wouldn’t be too surprised if Google TV owners found another work-around soon.

I shot a quick video of Hulu being blocked on Google TV at the unveiling event for Logitech’s Revue set-top box. Check it out below:

Want to know what Hulu CEO Jason Kilar thinks about officially cooperating with Google? Then come to NewTeeVee Live and listen to his keynote speech.

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  1. Davis Freeberg Monday, October 18, 2010

    Out of all the guests you could have invited to NewTeeVee Live, it surprises me that you choose Kilar. With so much innovation going on in the NewTeeVee space, one would have thought that an innovator would have been more appropriate. While their competitors are making it easier and easier to watch internet TV, Hulu seems to want to go a different route. They’ve blocked people outside of the US from watching, this weekend they shut off access to cablevision subscribers, they’ve gone out of their way to prevent Boxee and now Google TV from bringing them viewers, and they seem to put up shows and pull them down randomly. With so many others doing so much to push the boundaries of the status quo, why does anyone even care what a puppet controlled by studio bosses says anyway? I get that Hulu may be a big step forward by the powers that be, but it’s consistently been the wrong step forward and to validate what their doing by making them the keynote sends the wrong message to all of the small startups that you cover and are actually changing the world.

  2. Totally agree with @Davis Freeberg post.

    Hulu was an innovator. Now they are a puppet of the media monopolies who are trying to slow down the online video revolution and stymie progress.

    They are not even that important. Yes, they have a nice player. Yes, they currently drive a lot of streams. But they are basically an aggregator for users. The content creators don’t need Hulu. Hulu needs the content.

    1. While I sympathize with what Davis has to say, I think Kilar is actually still a very interesting person to hear speak. Not so much because of Hulu’s innovation, but as the most important current test case. Every time they do something bone-headed like this last weekend’s Cablevision mess, it just reinforces how much on-line content is still very much hostage to the whims of the big traditional media companies. And the pressures on Hulu are likely only going to increase moving forward, imo. I have a feeling the most interesting thing will be comparing what he has to say this year to his talk from the same conference a couple of years ago.

  3. i would really like to see user agents and similar device disappear from browsers.

    as far as i am concerned web sites have no business knowing how i am getting access. the web should be neutral, and is certainly not neutral if user agent strings say whether or not i can visit this or that site.

  4. Google TV users find workaround for Hulu block – AfterDawn Monday, October 18, 2010

    [...] days. The site now uses Adobe Flash 10.1 to identify unauthorized access attempts from 2.2 users. NewTeeVee has video of the service being blocked: Topics: [...]

  5. since sony plans to release a version of google tv for their bravia tv series, I tried google tv last week-end at a sony store, and the first site I tested was hulu.com. alas! disppointed again.

    anyway, since i am a netflix subscriber, i will not care much about hulu.com!

  6. First look at the Logitech Revue with Google TV | Enhancing Human Experiences Wednesday, October 27, 2010

    [...] The Logitech Revue shipped out late last week. It’s the cheapest way to get Google TV into your home entertainment system. The Google TV interface is very similar to Apple TV, Boxee, and other competitors. Unfortunately, Hulu connectivity is missing out-of-the-box, but there is a workaround that requires some easy adjustment to settings. [...]

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