European Netflix (s NFLX) lookalike LoveFilm is taking yet another cue from its U.S. counterpart, as it is bringing subscription-based video streaming to Sony’s (s SNE) PlayStation 3. U.K. customers of LoveFilm will soon be able to access the company’s online video offering on their game consoles as part of their monthly DVD rental subscription plan.
LoveFilm will be directly integrated into the PS3 interface, meaning that customers won’t need a disc to access it. U.S.-based PS3 owners currently need a special disc to access Netflix, but the company has said that it will drop this requirement before the end of the year. Check out the video embedded below for a heavily branded first look at LoveFilm on the PS3.
LoveFilm currently offers some 4,000 titles for streaming as part of its subscription packages. More than 800 additional movie titles are available for pay-per-view.
LoveFilm started out as a DVD-by-mail subscription service, much like Netflix in the U.S., and is now offering this service in five European countries. Its online video offering is only available to U.K. customers, and a company spokesperson declined to say when it will be available elsewhere.
“We intend to be on as many platforms as possible in as many territories as possible,” she wrote in an email when asked about further details. LoveFilm has been working on bringing its online offering onto the living room TV, announcing an alliance with Sony to feature its service on TVs, Blu-ray players and other CE devices earlier this year.
Recent reports indicated that Amazon (s AMZN) is interested in buying out LoveFilm. The e-commerce giant currently holds a 42 percent stake in LoveFilm, which claims to have some 1.3 million paying customers in the U.K. alone.
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