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Summary:

Sony unveiled a new family of Google TV-powered TVs and a Blu-ray player, pricing the hardware with an eye toward selling consumers on the benefits of marrying the full Internet with TV. The announcement came one week after Logitech announced its Google TV-powered Revue set-top box.

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Today, Sony unveiled a new family of Google TV-powered TVs and a Blu-ray player, pricing the hardware with an eye toward selling consumers on the benefits of marrying the full Internet with TV. The announcement came one week after Logitech announced its Google TV-powered Revue set-top box.

The Sony Internet TV with Google TV 1080p displays cost $599 for a 24-inch model, $799 for a 32-inch model, $999 for a 40-inch unit and $1,399 for a 46-inch unit. A Google TV Blu-ray player will retail for $399. The Sony devices all come with WI-Fi and four USB ports and will integrate with DISH Network DVRs.

The prices are roughly $100 more than current Sony Bravia Internet-connected TVs. Unlike Logitech, which priced its set-top box at $299, Sony was able to leverage existing devices to deliver a competitive price. Sony hasn’t eliminated sticker shock entirely, but it is able to offer the Google TV platform at a price that is easier for customers to justify, if they’re already in the market for an Internet TV.

This is still more expensive than streaming boxes like Apple TV or Roku, which cost $99 or less, but Sony believes its all-in-one package brings a lot of value to consumers. “We think we’re pricing the Google TV platform in a way that’s reasonable,” said Mike Abary, senior vice president of Sony’s Home division.

As with the Logitech Revue, the promise of Google TV is the ability to have your cable or satellite content integrated in one platform that also supports apps and a full HTML5 web browser with Flash support. Users can access their TV and online content through one interface and can conduct searches that span TV schedules, DVR content and online information. Like the Revue, the Sony TVs and Blu-ray player run off an Intel Atom processor.

Sony’s devices come with a small button-packed remote controller that sports a full QWERTY keyboard, mouse controller, media controls and two directional pads. It’s definitely not designed for those looking for fewer buttons. Sony said an Android app is in the works for users to remotely control Google TV but no word on an iOS app.

The TV will allow users to watch over-the-air content in the Google TV environment but scheduling data won’t be searchable through Google TV. That makes it possible for cord-cutters to consider a Sony TV but they’ll lose out on the full power of Google TV to catalog over-the-air content. The Blu-ray player doesn’t support over-the-air TV within Google TV.

Sony Internet TV will come with most of the same apps as the Revue including Netflix, Pandora, CNBC, Twitter, NBA, Napster and YouTube. Sony is launching one exclusive app with Sony Internet TV Qriocity, a video-on-demand service that leverages some of the work in Sony’s PlayStation Network. Sony was mum on other first-party apps but touted the opening of the platform to other apps early next year. There are no current plans for a video-conferencing solution from Sony but their equipment will support Logitech’s $149 HD video camera.

Sony said the TVs and Blu-ray player can be ordered online now at SonyStyle.com and will be available this weekend in Sony Style stores. Best Buy will start selling the equipment the week of Oct. 24.

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  1. I think People will buy it because of higher price to prove that the high price means more good product and some people like to have what others can not so we have to see soon.

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  2. I guess the question is how much of a recreation is TV consumption to you, and how much or how little do you want to spend on TV.

    I think there are a lot of people like me and my wife who enjoy what we enjoy, but don’t want to spend too much on it. We dropped cable a few years ago and consume TV through a combination of OTA and hulu type services. Our laptops are on most of the time, so we check there to see what’s on at some point earlier in the day – turning on the TV to see what’s on TV seems silly.

    The home run for people with my habits is going to be cable channels letting us buy shows a la cart. Apple TV seems to be moving in that direction.

    When you watch as few shows as we do (4-5 hours a week), the value that application-assisted scheduling provides approaches nil.

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  3. [...] TV for a discounted price of $796.99 last night, down from the $999.99 price that was announced during the device’s unveiling in New York yesterday. However, the site didn’t let me pre-order the TV set for that amount, instead reverting to [...]

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  4. i think I’ll wait for the review which should be good. And if it is worth spending that amount it’ll definitely attract consumers

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  5. [...] to bring web video to the TV screen. Apple recently released its Apple TV, Sony is shipping its Google TV-powered Internet TVs this week. Boxee is getting ready to finally deliver its Boxee boxes, and Logitech wants us to pick up one of [...]

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  6. [...] from those components has led to some significant price premiums for Google TV devices, with TVs and Blu-ray players from Sony listed for hundreds of dollars more than comparable models, and the Logitech Revue set-top [...]

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  7. [...] from those components has led to some significant price premiums for Google TV devices, with TVs and Blu-ray players from Sony listed for hundreds of dollars more than comparable models, and the Logitech Revue set-top [...]

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  8. [...] of the big knocks against initial Google TV devices was the price tag: Sony and Logitech sold their products at a premium over other connected devices due in part to the high cost of materials necessary for running the [...]

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