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Summary:

Angels are winning the startup-funding race, and that appears to be accelerating an ongoing shift in the venture capital market. As more startups are turning to angels for funding, recent data shows that the amount of money raised by traditional VC funds continues to shrink.

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In the race to attract attention from startups and entrepreneurs, angel investors appear to be winning, and that’s accelerating an ongoing shift in the venture capital market — what some would argue is an evolution of the startup-funding model. A new survey from Dorsey & Whitney (PDF), a Silicon Valley law firm that specializes in advising startups, shows that startups are increasingly turning to angels, not just for their initial rounds of funding but for subsequent rounds as well. Meanwhile, the most recent data on the VC industry shows that traditional venture funds have only raised $9 billion so far this year, a significant drop from the amount raised in previous years. Insiders have been arguing for some time that the VC business needed to get smaller, and it appears to be doing that in more ways than one.

The latest figures from the National Venture Capital Association show that the amount raised by traditional funds in the first three quarters of 2010 is just a little over half the $16 billion they accumulated in all of 2009, and dramatically lower than the $28 billion that was raised in 2008, or the $35 billion that traditional funds managed to pull in during 2007. NVCA President Mark Heesen said the industry was “experiencing a period of time in which venture capital investment is consistently outpacing fundraising, creating an industry that will be considerably smaller in the next decade.”

Meanwhile, as startups require smaller rounds in order to get moving — and are more likely to get acquired than building up to a giant IPO — angels are coming to the forefront, according to the survey from Dorsey & Whitney. The survey showed that angels accounted for 59 percent of the funding for startups in the past 12 months, and almost 70 percent of startups said they would be looking for funding from angels for their next round.

Startups who were surveyed said that they turned to angels in part because of a perception that angels understand the needs of startups better, that they have operating experience, and that they can get a deal done quickly. “The two factors that stood out in the survey were that the investor understood the funding needs of the startup — they didn’t push them to take more or less than they needed — and the speed of the deal,” said Dorsey & Whitney partner Ted Hollifield. “Those are parameters that angels tend to do very well on.”

Startups also said they preferred to get financial backing from someone who was a specialist in the space they were hoping to operate in, as well as someone who had operating experience, and were “not particularly interested in brand names” (a point that many of those jockeying for attention during the recent AngelGate furor might want to consider). The survey also suggested that there may not be a lot of truth to the axiom that startups seek initial funding from angels, then move to traditional VCs for subsequent rounds. Hollifield said that the increase in numbers of startups who were looking to traditional funds rather than angels for their second round was “not particularly significant.”

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Post and thumbnail photos courtesy of Flickr user Vinnie Lauria

  1. With all due respect, Dorsey & Whitney is not a “Silicon Valley law firm”, they merely have a small office there and no national reputation for working with startups or venture/angel backed companies. Further, they are not typically considered a “go to” firm in the valley for startup companies. One must question the results of this survey when there are no base number of respondents given for each category. Seems more like a law firm PR puff piece than statistically valid survey, just like Cooley produces.

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    1. Thanks for the feedback, FreeRange. You could be right about Dorsey & Whitney, but I think that most VC industry observers would probably agree with the broad trends that their survey lays out — the rise of angel financings, etc. Do you disagree?

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    2. Michael Babiak Tuesday, October 12, 2010

      I have worked with Dorsey on several Silicon Valley startups and have found their attorneys to be among the best that I have worked with. You may be unaware that the National Venture Capital Association recommends Dorsey nationally for working with venture backed startups.

      BTW – I think the survey data you are looking for is on page seven of the report.

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    3. Valley Insider Tuesday, October 12, 2010

      Interesting survey that underscores what I have been increasingly hearing from early stage startups here in the Valley, especially in the mobile, consumer and entertainment sectors. Much more interest in working with angels and VCs with direct expertise in their spaces than just going for one of the bigger names.

      Ironically FreeRange’s dismissive/snide comments reinforce one of the underlying messages of the study: that start-ups value expertise over entitled attitudes when choosing their investment and advisor partners…

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  2. Bangalore Startup Thursday, October 14, 2010

    It’s good to know that Angel fund is on the rise in the Valley, however, that’s not the case in Bangalore, India. Hardly there are angels over here and that’s the irony of innovation taking a back seat. However, a question still looms large whether US angels fund outside of the US or only within the US? Has anybody seen a case where Angels have funded a non-US tech startup without having known the founders already?

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  3. Looks like the links to the Dorsey study is broken.

    Mark

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    1. Mark, you can find the full survey here:

      http://www.dorsey.com/files/upload/ceo_survey_report.pdf

      Matt

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  4. [...] Matthew Ingram on Gigaom.com blogs that angels are the winners in a new, evolving startup-funding model. [...]

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