Care.com, a site that lets users find “caregivers,” like babysitters, nannies, and senior caregivers, has raised $20 million in a third round of funding. On the site, users pay a monthly fee to get access to detailed profiles, which include background checks and references, of caregivers who are looking for work; some limited information is also available for free. Care.com currently has listings in 33 U.S. cities.
The site is one of several betting that people will pay to access higher-quality, specialized reviews, despite the abundance of free ones online. In late September, Angie’s List, a site that charges its users a monthly membership fee to access information on local service professionals, like contractors, raised $22.5 million in a round of funding.
Care.com’s funding round was led by New Enterprise Associates and brings the company’s total funding to $36 million, according to a report in TechCrunch. Previous backers Matrix Partners and Trinity Ventures also participated. There are some more details in the release here.