Summary:

Today on the Net: The New Yorker on Blockbuster and the future of video rentals, CBS’ fall season is taking off and Google is trying hard to line up cable providers for Google TV.

Blockbuster, Netflix and the Future of Rentals; Blockbuster’s huge investment in traditional stores made it slow to recognize the Web’s importance. And it wasn’t just the Net. Blockbuster was late on everything — online rentals, Redbox-style kiosks, streaming video. (The New Yorker)

CBS Sails Past Seasonal Wreckage With String of Hits; so far, CBS has managed to avoid, on every night, across every hour of prime time, the kind of failure that has visited all of its main competitors. (NY Times)

Google TV Guns for Cable Deals; there’s no word of any imminent deals that would use a pairing protocol to tightly integrate Google TV with cable set-tops, but Google’s said to be pitching the product heavily. (Light Reading Cable)

TiVo Helping Madison Ave Grab Fast-Forwarders; the DVR maker is pitching Madison Avenue on how to get their message across even when viewers are fast forwarding the commercials. (NY Post)

Mobile TV’s Uphill Climb; broadcasters are making the case that local content is the way to go when it comes to TV on mobile devices, but there aren’t many devices that use Mobile DTV chips and TV stations have been slow to adopt the technology. (WSJ Digits)

SundaySky Raises $9M to Create Videos for Online Retailers; the New York-based company has raised a $9 million Series B round led by Norwest Venture Partners and including Carmel Ventures and Globespan Capital Partners. (peHUB)

Next New Networks Finds Life After ‘Obama Girl'; like a lot of web studios in 2010, Next New changed its business model to both survive and find larger swaths of viewers. (AdAge)

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