Comments on: 6 Ways to Revive a Dead Social Media Channel http://gigaom.com/2010/10/06/6-ways-to-revive-a-dead-social-media-channel/ Mon, 20 May 2013 14:36:32 +0000 hourly 1 http://wordpress.com/ By: Erica McClenny http://gigaom.com/2010/10/06/6-ways-to-revive-a-dead-social-media-channel/#comment-301091 Tue, 19 Oct 2010 18:23:22 +0000 http://gigaom.com/?p=162614#comment-301091 Love this post. I have so may clients who come to me with this issue. Sometimes social accounts, blogs, profiles, etc are better off left dead.

One key factor is formatting. Is that account relevant to the changes in the social landscape? If it was a Facebook profile that isn’t the best use for a business to communicate through…kill it off.

All social needs to be social, sharable and consistent with your goals. Invite those long lost fans over to the next spot that you’re committing to participate properly on.

@ericamcclenny

]]> By: amsakis http://gigaom.com/2010/10/06/6-ways-to-revive-a-dead-social-media-channel/#comment-296401 Thu, 14 Oct 2010 02:43:54 +0000 http://gigaom.com/?p=162614#comment-296401 I find it interesting that you advise not to “fishbowl” post, I sometimes wonder if that’s what most companies do to get any sort of traffic started on their pages. When following certain companies, I’m not sure who to trust and who not to trust. I definitely agree that the absent page needs to address their absence. It doesn’t make sense to the consumer when they disappear from their page for months and then start posting again as if nothing happened. This is especially true for television media and celebrity public relations. It is important to keep consumers informed, or else they’ll find something better to look at.
Thanks for the read,
Amber

]]> By: Aliza Sherman http://gigaom.com/2010/10/06/6-ways-to-revive-a-dead-social-media-channel/#comment-296042 Wed, 13 Oct 2010 19:25:44 +0000 http://gigaom.com/?p=162614#comment-296042 Absolutely agree. The broadcast model is dead. Or at least should be just a small part of a greater conversation and real interactions.

]]> By: Aliza Sherman http://gigaom.com/2010/10/06/6-ways-to-revive-a-dead-social-media-channel/#comment-296039 Wed, 13 Oct 2010 19:24:53 +0000 http://gigaom.com/?p=162614#comment-296039 That is so true. It feels almost like cooking. A dash of this and dash of that, but too much of any one thing and it fails.

]]> By: Scott Asai http://gigaom.com/2010/10/06/6-ways-to-revive-a-dead-social-media-channel/#comment-294503 Tue, 12 Oct 2010 04:37:14 +0000 http://gigaom.com/?p=162614#comment-294503 I’ve found engaging with others can almost be more powerful that posting yourself. Think of social media as a conversation. Be interested in someone else’s conversation, not only about yours.

]]> By: Ezmelts http://gigaom.com/2010/10/06/6-ways-to-revive-a-dead-social-media-channel/#comment-292161 Thu, 07 Oct 2010 20:49:48 +0000 http://gigaom.com/?p=162614#comment-292161 There’s always the constant worry of looking “spammy” while trying to be relevant or constant. It’s a fine balance to juggle.

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