For the past few years, national media outlets from the NYT to AOL (NYSE: AOL) have been trying to build greater hyperlocal presences. PBS is trying to go in a different direction as it prepares to unveil a site redesign and new iPad app this month. It’s also ensuring that all of its 354 member stations have the ability to reach a more national audience. Part of that plan involves expanding its already extensive video offerings to include more original content from its members.
“Original local content like that should tie into the interests of PBS’ wider national audience,” said Paula Kerger, PBS’ president and CEO, in an interview with paidContent. “That