After nearly five months of quasi silence, Google (NSDQ: GOOG) is ratcheting up the volume for the pending launch of Google TV. Seldom have I seen such a fuss about a new microsite but it’s Google’s first real chance to start moving beyond the techies towards consumers. (Well, unless you count the “lonely TV” stalker ads from Logitech for its Google TV box.) It’s also a second big shot at explaining Google TV the platform.
One possibly unintentional effect: the site is a reminder of the limited access to Google TV at launch. Click on “Get It” and the only options are Sony (NYSE: SNE) Internet TV and the Logitech Revue box.
The site, which is at Google.com/tv (not Google.tv, which redirects to big Google), highlights the content that will be available through Google TV — with rotating billboards for Conan O’Brien’s new show on TBS, HBO’s new hit Boardwalk Empire, Cartoon Network. Sense a theme? Time Warner (NYSE: TWX) properties are getting the kind of play Disney (NYSE: DIS) often gets in an Apple (NSDQ: AAPL) launch. That includes NBA Game Time from the Turner Sports-NBA joint venture, offered by Google TV as an example of being able to dual-window content from the web and live TV at the same time, and optimized content for Adult Swim, TNT and CNN..
Non-TW content includes a new real-time app from CNBC; (NYSE: GE) video from the New York Times and music video portal Vevo (no, Vevo, it’s not the first time we can see your content on a TV screen). Google TV also includes access to Amazon (NSDQ: AMZN) on Demand and Netflix (NSDQ: NFLX) subscriptions; Google’s own YouTube Leanback and blip.tv. Here’s what it all might look like:
Disclosure: Google TV is a sponsor of our upcoming Battle for the Digital Home conference.