Cloudmade, Where, Placecast, Evri and Apigee presented their bids for the “next big idea” in mobile at today’s GigaOM Mobilize conference. If they’re an accurate sample, the future of mobile is all about location, smart filters and APIs.
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1 / 5Cloudmade CEO Juha Christensen is building a set of crowd-sourced maps, and signed up 13,000 developers in the last year. Cloudmade is now offering location-based advertising. -
2 / 5Where CEO Walt Doyle has 75,000 daily advertisers on his location-based advertising platform. "We're beginning to see mobile adopting into its own kind," he said, which is to say, mobile is coming into its own. -
3 / 5Placecast CEO Alistair Goodman talked up his company's geofencing technology, which provides rotating promotions for Sonic and alerts North Face customers about new product arrivals. -
4 / 5Evri CEO Will Hunsinger quoted Clay Shirky -- "It's not information overload. It's filter failure." -- in talking up his new content discovery mobile apps, which use semantics as a filter. -
5 / 5Sam Ramji, VP strategy at Apigee, talked about the magical combination of 25,000 open APIs and an exploding number of mobile apps. He recommended that device providers, web properties, cloud services and carriers should be thinking of each other's best interests.Sam Ramji, VP strategy at Apigee
the most powerful mobile app will be a professional branded social destination. a web/mobile/tv hybrid that users embed into their personal and professional lives. if your not cute users wont adopt. functionality and open api are becoming dime a dozen.
Its not about an idea, its about an intregration execution of data using the tools we already have. You need to showcase the Next Big Integration Gallery
Wish I had heard these talks.
Strongly agree that Location + Smart Filters = the future of our mobile/social/commercial experience.
Just checked out the Mobilize 2010 page and did not see videos/podcast. Will they be posted somewhere?
looks like some great speeches
absolutely agree – location + filters = the future in terms of social interactions/marketing/commerce/etc.
Searched the Mobilize 2010 site but did not see any info about whether the speeches would be shared. Any tips?
Hi Andrew, the videos have all been posted here:
http://www.livestream.com/gigaomtv
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