Summary:

Today on the Net: Time Warner CEO Jeff Bewkes warned against letting Apple rent TV episodes for 99 cents, YouTube stars have to hustle for a big payday despite their viewership numbers and Ben Silverman’s first online programming is finally online on Yahoo.

Bewkes: Beware of Apple, Amazon deals; Time Warner’s CEO cautioned against deals with the likes of Apple and Amazon that undersold the value of blue-chip TV fare. (The Hollywood Reporter)

On YouTube, Seven-Figure Views, Six-Figure Paychecks; for most, the YouTube partner program doesn’t provide enough to survive on. So video makers hustle on multiple fronts. (BusinessWeek)

First Electus Online Program Debuts on Yahoo; Yahoo and Electus debuted the first original, branded entertainment programming tonight with Ready, Set, Dance! (BoomTown)

Pandora’s Ad Network Jumps to TV, Blu-ray Players; the streaming music company will begin offering ad inventory on in-home connected devices such as TVs, BluRay disc players, table-top radios and other digital media players. (paidContent)

Qoof Partners with Brightcove; the startup has partnered with Brightcove to enable users to create app-based interactive video ads. (press release)

Rainbow Media Trials Dynamic VOD Ads; the Cablevision subsidiary selected BlackArrow’s advertising system for a multiphase trial of dynamic video-on-demand advertising. (press release)

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