18 Comments

Summary:

Roku users will soon be able to access Hulu Plus on their devices, if recent changes to the Roku.com web site are any indicator. The site already features a partner page for Hulu, boasting that Hulu PLus is easy to set up on Roku’s boxes.

hulu plus tv big

Updated: Changes on Roku’s web site are revealing that the company is about to launch a Hulu Plus channel on its line of devices. This cooperation could be a major win for Roku, since it will be the first set-top box to officially support Hulu Plus, giving it competitive advantage over Apple TV, Boxee and Google TV.

There have been rumors floating around in recent days that Roku was teaming up with Hulu, but the company didn’t want to comment on those speculations when we contacted them today. Hulu didn’t reply in time for comment.

However, Roku.com already has a partner page for Hulu Plus at roku.com/hulu-partner, complete with the following title:

“Roku Netflix Player | Watch HULU Movies and TV Shows Instantly on your TV”

The page itself makes no mention of Hulu except for this title, but a closer look at the HTML source code reveals the following description:

“Instantly watch Hulu+ instant movies and TV shows on the Roku player directly to any TV. No extra cost to your Hulu+ fees. Hulu+ ready devices are easy to set up.”

Roku CEO Anthony Wood hinted at some major content partners joining Roku in the coming months when he recently stopped by our office to talk about its new device line-up, but he didn’t reveal any further details. He also said that the company has now sold close to one million devices. Watch the entire interview with Wood below:

Update: The Hulu partner page has now been removed from Roku.com.

Related content on GigaOm Pro (subscription required):

  1. The One True b!X Monday, September 27, 2010

    Just Hulu+ content, though? When I had Hulu+ for a month, it wasn’t “everything Hulu offers plus some additional stuff”. It was “a special selection of stuff”, which is kind of pointless.

    1. My understanding is that connected devices only get Hulu+ content due to licensing restrictions…

      1. And that fact, for me, makes it nowhere near worth $10/month.

  2. It’s great that Roku is adding so many partners, but the addition of yet another subscription service is slowly driving up the recurring cost of ownership of the device.

    1. That’s a good point – but maybe also one of the reasons that makes 12% of Roku owners cut the cord…

  3. CBS might be coming aboard Hulu Plus:

    http://www.businessweek.com/news/2010-09-22/cbs-may-participate-in-hulu-plus-subscription-service-ceo-says.html

    Hulu(free) might not survive once the Comcast deal goes through.

  4. Sounds like there is gonna be a choice:

    Does your average couch potato pay extra for these separate services, or do they accept the time it takes to get them from somewhere like Netflix or LOVEFiLM?

    Would that mean we start time shifting our watercooler lives, to fit in with a cheaper alternative we have to wait for?

  5. It’s not the first set top box with Hulu+, I’ve been watching on my PS3 for a couple of months. It was a little uneven at first, but a recent software update made watching the new fall shows work pretty well.

    1. I think the folks at Sony would love to point out that the PS3 is more than just a really expensive set-top box :)

      1. Though, to be fair to Adam, I also have a PS3 and use it much the same. (Though being able to also play video games — or invite my brother over to play video games — has been worth the extra cash.)

  6. Hulu Plus Coming to Roku Monday, September 27, 2010

    [...] like the Roku box will be the first set-top to get Hulu Plus streaming. NewTeeVee found information on the Roku website that stated that it was coming. That information has been [...]

  7. Hulu Coming to Roku Player; What Shows Will Be Available? Monday, September 27, 2010

    [...] NewTeeVee has confirmed Hulu Plus on the Roku Player as [...]

  8. Roku to Get Hulu Plus Access? – Techland – TIME.com Tuesday, September 28, 2010

    [...] One person claims to have confirmed "with two of Hulu's content partners that Roku owners will soon be able to get Hulu content," while NewTeeVee claims to have stumbled upon a Hulu-specific page on Roku's website. [...]

  9. I don’t have hulu on my roku but I do have pandora, YouTube, facebook, twit.tv, revision3, free mit courses, roku news, and many other channels. HD is stable, better than pc. Why watch web video on pc when you can remove the pc entirely and upgrade your experience.

Comments have been disabled for this post