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Summary:

Digital cameras can tell a head from a bed, Facebook organises photos by manually-added face tags, iPhoto tries its best to put a name to a…

Face in a magnifying glass
photo: Flickr / CJ Sorg

Digital cameras can tell a head from a bed, Facebook organises photos by manually-added face tags, iPhoto tries its best to put a name to a face. But really good technology to auto-identify the people in pictures could have big application on the web.

Last week, Apple (NSDQ: AAPL) was rumoured to have acquired Polar Rose, a Swedish company making such software for web and other uses, for $29 million.

Now, Tel Aviv, Israel-based Face.com, which says its software can automatically pluck out any pictures of you from Facebook’s seven billion photos, has raised a $4.3 million second-round investment, as that prospect steps up.

The Face.com money is coming from VC Rhodium, Russian search site Yandex and existing backers. “We

  1. Yeah, it all sounds great.

    Generalised face-recognition software and ubiquitous cameras, I mean, what could possibly go wrong?

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