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	<title>Comments on: Excerpt: Use the POST Method to Plan Your Mobile Strategy</title>
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	<link>http://gigaom.com/2010/09/26/excerpt-use-the-post-method-to-plan-your-mobile-strategy/</link>
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		<title>By: RobertSanchezGTM</title>
		<link>http://gigaom.com/2010/09/26/excerpt-use-the-post-method-to-plan-your-mobile-strategy/#comment-287889</link>
		<dc:creator><![CDATA[RobertSanchezGTM]]></dc:creator>
		<pubDate>Wed, 29 Sep 2010 23:27:10 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=158467#comment-287889</guid>
		<description><![CDATA[Thanks for posting this excerpt of Empowered! The truth of the matter is the creation of a trusted relationship between your company and your customers is the best way to generate ROI when implementing a new mobile marketing strategy. People are much more willing to participate in SMS based campaigns when you provide them with the tailored information they are looking for, whether it be mobile coupons or specific product information.  At Globaltel Media we&#039;ve seen particular interest from our retail customers in the ability to provide specific product details and mobile couponing to their customers remotely. By providing customers with on the spot information about products, retailers are able to build a bond and level of trust with customers, increasing the chances of purchase and brand loyalty. This is especially true for local businesses that need to compete for market share with the larger chain stores. Thanks for the article!]]></description>
		<content:encoded><![CDATA[<p>Thanks for posting this excerpt of Empowered! The truth of the matter is the creation of a trusted relationship between your company and your customers is the best way to generate ROI when implementing a new mobile marketing strategy. People are much more willing to participate in SMS based campaigns when you provide them with the tailored information they are looking for, whether it be mobile coupons or specific product information.  At Globaltel Media we&#8217;ve seen particular interest from our retail customers in the ability to provide specific product details and mobile couponing to their customers remotely. By providing customers with on the spot information about products, retailers are able to build a bond and level of trust with customers, increasing the chances of purchase and brand loyalty. This is especially true for local businesses that need to compete for market share with the larger chain stores. Thanks for the article!</p>
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		<title>By: Jason</title>
		<link>http://gigaom.com/2010/09/26/excerpt-use-the-post-method-to-plan-your-mobile-strategy/#comment-284996</link>
		<dc:creator><![CDATA[Jason]]></dc:creator>
		<pubDate>Mon, 27 Sep 2010 06:02:06 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=158467#comment-284996</guid>
		<description><![CDATA[Agreed. I understand JKOnTheRun.com is part of a network of sites. However, I feel like I am having to filter more and more content from this blog because it&#039;s either cross-posted from the network or is a &quot;sponsor post&quot;. Would appreciate a feed that is just core content from James and Kevin.]]></description>
		<content:encoded><![CDATA[<p>Agreed. I understand JKOnTheRun.com is part of a network of sites. However, I feel like I am having to filter more and more content from this blog because it&#8217;s either cross-posted from the network or is a &#8220;sponsor post&#8221;. Would appreciate a feed that is just core content from James and Kevin.</p>
]]></content:encoded>
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		<title>By: Manboy</title>
		<link>http://gigaom.com/2010/09/26/excerpt-use-the-post-method-to-plan-your-mobile-strategy/#comment-284900</link>
		<dc:creator><![CDATA[Manboy]]></dc:creator>
		<pubDate>Mon, 27 Sep 2010 02:26:48 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=158467#comment-284900</guid>
		<description><![CDATA[Not to be confused with the POST (Power On Self Test) method that my computer and myself use every morning during wake up process. I personally yank and crank everything to make sure all my bits and bobs are working properly before heading out the door if you knows what i means. After exiting the fortress (my home) i use the KICKASS method during the daily commute to work and yes, I take NO PRISONERS!.]]></description>
		<content:encoded><![CDATA[<p>Not to be confused with the POST (Power On Self Test) method that my computer and myself use every morning during wake up process. I personally yank and crank everything to make sure all my bits and bobs are working properly before heading out the door if you knows what i means. After exiting the fortress (my home) i use the KICKASS method during the daily commute to work and yes, I take NO PRISONERS!.</p>
]]></content:encoded>
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	<item>
		<title>By: Scoobie</title>
		<link>http://gigaom.com/2010/09/26/excerpt-use-the-post-method-to-plan-your-mobile-strategy/#comment-284889</link>
		<dc:creator><![CDATA[Scoobie]]></dc:creator>
		<pubDate>Mon, 27 Sep 2010 01:36:28 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=158467#comment-284889</guid>
		<description><![CDATA[I agree with Scotty
This site is loosing sight of it&#039;s audience]]></description>
		<content:encoded><![CDATA[<p>I agree with Scotty<br />
This site is loosing sight of it&#8217;s audience</p>
]]></content:encoded>
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	<item>
		<title>By: Scotty</title>
		<link>http://gigaom.com/2010/09/26/excerpt-use-the-post-method-to-plan-your-mobile-strategy/#comment-284730</link>
		<dc:creator><![CDATA[Scotty]]></dc:creator>
		<pubDate>Sun, 26 Sep 2010 19:53:02 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=158467#comment-284730</guid>
		<description><![CDATA[James, any chance of getting Om to make an RSS for you and Kevin that  doesn&#039;t include all this soybean based editorial filler material?]]></description>
		<content:encoded><![CDATA[<p>James, any chance of getting Om to make an RSS for you and Kevin that  doesn&#8217;t include all this soybean based editorial filler material?</p>
]]></content:encoded>
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