Target will soon become the neighborhood electronics store with the addition of all six models of the Apple iPad in stores. The models will start at $499 (the same pricing as Apple’s online and brick and mortar stores) and will join the Kindle at the nation’s second-largest discount chain. The move to sell iPads is good for both Apple and Target, as the exposure to the devices will be significant given the chain’s foot traffic.
The retail giant will handle the entire iPad line, consisting of 16, 32 and 64GB versions of both the Wi-Fi and Wi-Fi/ 3G models. Executives have pointed out that the tablets from Apple are elegible for Target’s 5 percent discount for store credit-card holders, making them cheaper than buying elsewhere. The appearance of the iPad and the Kindle in Target is good exposure to technology products for the average Joe who might never see them otherwise. The vast majority of the population has never seen these gadgets in person, and they’re often best appreciated when tried in the hand; gadgets can intimidate some folks by their very nature, so having them in a familiar setting may be just the ticket to get registers to ring.
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