Summary:

»  TiVo (NSDQ: TIVO), Google (NSDQ: GOOG), Microsoft (NSDQ: MSFT), Yahoo (NSDQ: YHOO) and many other tech companies are racing to…

Morning Lowdown
photo: Corbis / Patricia Curi

»  TiVo (NSDQ: TIVO), Google (NSDQ: GOOG), Microsoft (NSDQ: MSFT), Yahoo (NSDQ: YHOO) and many other tech companies are racing to connect online ads for web-enabled TVs. But advertisers are sure which ad formats will work, so this market isn’t going to open up for at least a year. [WSJ]

»  Here’s a switch: while many of Newsweek’s reporters and columnists have been running away from the recently sold pub, Slate’s Mickey Kaus is running towards it. He’ll take his blog, Kausfiles, with him to Newsweek from Slate, which is owned by Newsweek’s former parent, the Washington Post Company (NYSE: WPO). [Romenesko]

»  Piracy is a big deal to most media companies, but some universities are taking advantage of Netflix (NSDQ: NFLX) rentals and streaming video to supplement their media collections — and the DVD renter finds itself helpless to do anything about it. [Read Write Web]

»  While speed often comes at the cost of well-developed news stories, better use of social media to extend a story beyond text, smoothing out the contradictions journalists face when writing for the web and print (at least at the NYT). [Nieman Lab]

»  Facebook popularity can backfire. Case in point: a 14-year-old girl in the UK accidentally made the details of her party public when inviting friends to the event, creating an internet sensation that led to thousands of RSVPs from strangers. (Attention late-comers, her mom ordered the party canceled.) [Telegraph]

»  As ad targeting gets more common, so are consumer lawsuits over tracking software. [NYT]

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