Summary:

»  Now that the WSJ’s New York metro section is settling into a groove, Rupert Murdoch’s next move involves building up and rebran…

Morning Lowdown
photo: Corbis / Patricia Curi

»  Now that the WSJ’s New York metro section is settling into a groove, Rupert Murdoch’s next move involves building up and rebranding the weekend edition. (AP)

»  CUNY’s Graduate School of Journalism is offering a new master of arts degree in creating a startup. The Tow-Knight Center for Entrepreneurial Journalism will be headed by Jeff Jarvis. [NYT, Buzz Machine]

»  Dentsu, which bought 360i earlier this year, is expected to make a play for interactive ad shop AKQA. [AdAge]

»  Is Facebook secretly building its own branded phone. The company adamantly says it isn’t and many observers are scoffing, but… [Techcrunch]

»  The “Facebook movie” Social Network is a creation myth and it’s a pretty good one. [Cnet]

»  If you’re starting a local blog, there are probably five things you’re doing wrong, such as going it alone, not knowing your market and having no distribution strategy. [Mediashift]

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