5 Comments

Summary:

When Greenpeace gets on a digital soap box, it doesn’t step down. The environmentalists released this cutesy cartoon video today to continue their call on Facebook to move away from building data centers in regions where utilities rely on coal.

MarkZuckerberg

When Greenpeace gets on a digital soap box, it doesn’t step down. The environmentalists released this cutesy cartoon video today to continue their call on Facebook to move away from building data centers in regions where utilities rely on coal. The timing of the video coincides with the release of the movie The Social Network, which is a recreation of Facebook CEO Mark Zuckerberg’s founding story, and Greenpeace’s video is a sort of animated spoof on the film.

Earlier this month Greenpeace sent a letter to Zuckerberg asking him to commit to phasing out the use of coal-generated electricity, and earlier this year Greenpeace created an (actual) Facebook campaign to convince Facebook to change its building plans. Facebook responded to the Greenpeace letter, defending its data center as being energy efficient.

While few Internet companies have plans to cut coal completely out of the equation to power their energy-hungry data centers, some companies are being a lot more proactive than others. Take Google: Earlier this year, Google entered into a contract to buy clean power from a wind farm in Iowa, and, as I wrote in this GigaOM Pro article (subscription required) I think that decision was made with its data centers in mind.

What do you guys think about the Greenpeace, anti-coal Facebook campaign — getting old or keep up the good work!

To read more on the real reason Google bought wind power, check out GigaOM Pro (subscription required):

The Real Reason Google Is Buying Wind Power

Image courtesy of Deneyterrio

You’re subscribed! If you like, you can update your settings

  1. I hope the campaign works. Greenpeace’s recent campaign against Nestlé using palm oil certainly did.

    Good point about Google making a real effort to change, in relation to clean power use.

  2. Folks, this kid gives as much crap about what fuels his datacenters as he does your privacy. Give it up green-peace.

  3. How bad is coal really? Is there such a thing as clean coal?

    Hello Everyone. I wanted to alert you all to a great non-profit research website called ProCon.org

    They have a site on the pros and cons of alternative energy that can be accessed at http://alternativeenergy.procon.org

    On the site there are a number of issues, including a pro/con debate by individual experts and influential business and non-profit organizations on the following question:

    Should the US use “clean coal” as an energy source?
    http://alternativeenergy.procon.org/view.answers.php?questionID=001346

  4. Katie Fehrenbacher Friday, September 17, 2010

    @ John Johnston, Steve Jobs also has said Greenpeace’s campaign and rankings about Apple helped push the company to be greener.

  5. Johannes Høher-Larsen Friday, September 17, 2010

    I thought oregon had lots of hydro-power?
    if not, it’s not like Facebook could couldn’t afford to go green. What could a datacenter possible use of energy? 10MW is a fair estimate? That’s like 10 large windmills to offset their energy use.

Comments have been disabled for this post