When Greenpeace gets on a digital soap box, it doesn’t step down. The environmentalists released this cutesy cartoon video today to continue their call on Facebook to move away from building data centers in regions where utilities rely on coal. The timing of the video coincides with the release of the movie The Social Network, which is a recreation of Facebook CEO Mark Zuckerberg’s founding story, and Greenpeace’s video is a sort of animated spoof on the film.
Earlier this month Greenpeace sent a letter to Zuckerberg asking him to commit to phasing out the use of coal-generated electricity, and earlier this year Greenpeace created an (actual) Facebook campaign to convince Facebook to change its building plans. Facebook responded to the Greenpeace letter, defending its data center as being energy efficient.
While few Internet companies have plans to cut coal completely out of the equation to power their energy-hungry data centers, some companies are being a lot more proactive than others. Take Google: Earlier this year, Google entered into a contract to buy clean power from a wind farm in Iowa, and, as I wrote in this GigaOM Pro article (subscription required) I think that decision was made with its data centers in mind.
What do you guys think about the Greenpeace, anti-coal Facebook campaign — getting old or keep up the good work!
To read more on the real reason Google bought wind power, check out GigaOM Pro (subscription required):
Image courtesy of Deneyterrio