Summary:

»  Hoping to reduce display declines and grab consumers and advertisers attention, AOL (NYSE: AOL) will unveil its larger ad forma…

Morning Lowdown
photo: Corbis / Patricia Curi

»  Hoping to reduce display declines and grab consumers and advertisers attention, AOL (NYSE: AOL) will unveil its larger ad formats during Advertising Week at the end of this month. [WSJ]

»  In a sign of the times for newspaper ad revenues, The Washington Post is giving up a portion of its front page for ad inventory. [The Upshot]

»  Consumer Reports still isn’t recommending Apple’s iPhone 4 — but the actual consumers don’t seem to care. [Digital Daily]

»  Social publishing site Scribd is already looking at creating more premium content, and is trying an e-book friendly redesign that will allow it to serve as platform for millions of reading groups. [TechCrunch]

»  What will the legal outcome be in the accusations of illegal phone hacking by Rupert Murdoch-owned newspapers in Britain? Probably nothing. [Newser]

»  In the social media age, journalists have to think of themselves more as community managers than arbiters of “news.” [Mashable]

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