I know I know probably way out in left field just a thought or food for thought :-)

You can’t blame Apple for other company’s failures in the online music sales market. All they have to do is cut a deal with the labels (which they apparently are willing to do, even better deals than with apple) and offer a compelling selection/price. They have to market the service well (make it cool/hip) and make it easy to get the music onto portable devices.

So why does Amazon not do as well as Apple selling music? They don’t market it well and its not that easy to use/get onto portable devices. This is why almost all of Apple’s competitors in the music space have failed… they haven’t made it simple and they haven’t make it “cool”. Its not because people want some magical subscription pricing model that nobody has stumbled upon yet.

The Studios and TV producers are NEVER going to let Apple get into a position of power like they are with music.

I am SURE Apple WANTS to offer all these services, but the producers are likely putting a very high price tag on it to make sure other services exist and are competitive. APple is not likely to agree to this unless they can get a DEAL (Like the 99 rentals, then letting Amazon do 99 cent PURCHASE to make that great deal Steve just did seem second rate. Steve probably jumped through hoops to get that. Got he must have been pissed.)

AppleTV was a hobby as he was trying to get the content model in position. That never happened and never will. Right now Apple is being left behind. Every other BOX has video and better then Apple.
Apple to get around this has had to push down a Wall in the Walled garden and let Netflix in as it is the only way that content would be able to get in…

Lets get it straight, and REAL media companies all see Apple is a dangerous, evil competitor that will turn on you if they see fit, and use the zealot following to f-u-up.

As consumers you may love Apple. As a media business, Apples track record is evil and no company in Media wants anything to do with them.

Look at Amazon and books history. Again another failing area for the same reasons.

Netflix is a MASSIVE failure for Apple. Apple wanted to be what they are for music.. for Video.

Then there is the backflip on the ULA for developers. Again, EU was going to sue them, all big developers where starting to hate Apple for pure evil reasons for the restriction.
He had to flip on the ULA eventually.

Then the iPod nano, what a disaster that will be.

You know its great to see Steve fail, he needs some grounding.

However, the Netflix streaming model is different than Apple’s iTunes Store model. Instant streaming from Netflix will never (in its current state) see release-day streaming of titles. It’ll take at least a month or so before new releases will be available that way. Additionally, unless Netflix can nail down some sort of Jesus-contract with all the majors studios out there, there selection will never include *everything*. Just as people with Netflix subscriptions don’t cancel their subscriptions to services like HBO, there’s room for both an iTunes subscription service and Netflix. There’s no reason for Apple to remove Netflix from the Apple TV.

I think it’s just that Apple has its sights on offering TV shows and movies almost immediately after they come out and Netflix hasn’t really done much to show they want a piece of that space.