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Summary:

The e-reader war is heating up with Amazon announcing the Kindle and Kindle 3G will be sold in Best Buy stores this fall. This has the Kindle joining the Barnes & Noble Nook and Sony Readers at Best Buy. Pricing will be the same as Amazon’s.

Kindle with Newspaper featured
photo: Courtesy of Amazon

The e-reader war continues to heat up with Amazon announcing the Kindle and Kindle 3G will be sold in Best Buy stores this fall. This has the Kindle joining the Barnes & Noble Nook and Sony Readers at the electronics retailer. The retail price at Best Buy will be the same for Kindles as Amazon’s online price ($139.99 and $189.99), so the draw is allowing customers to handle the e-reader in the store. Kindles will appear in the stores sometime this fall.

The arrangement with Best Buy comes just a few weeks after a similar agreement was announced between Amazon and Staples to sell Kindles in that chain’s stores. This puts the Kindle in thousands of retail outlets in the U.S., as Amazon had inked a deal with Target back in April.

The company may be getting ready for increased retail outlet sales, as today it released an “early preview” of new firmware for the Kindle that eliminates the need for using a computer to register for Kindle service. Kindle owners will be able to buy it in the store, sign up on the device, and start using all features of the shopping and syncing without further action on a computer. This may increase the appeal of the e-reader to consumers not comfortable with complicated technology.

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  1. James –

    In your opinion, what provides a better reading experience? The kindle, or kindle software on another device (ipad or android)?

    1. I prefer backlit devices so have retired my Kindle.

  2. James, now that Apple has forced Amazon to earn a higher profit on each ebook sold it makes all kinds of sense for them to get the razors cheaper and sell them as widely as possible. The real money is made back home at the mothership after all those registrations get made. I”m not going to be happy until they have a McDonald’s Kindle Happy Meal. :-)

  3. Better get it displayed in as many big box stores as they can before Steve begins his infamous frontal assault. Look for the mighty iPad to be displayed prominently next to the Kindle 3 at your local Target store. Seeing them side by side will show all the Kindle’s weaknesses against the magical device from Cupertino. Also Wally World will soon flood the market with iPads as well. Look for Apple to soon update the entire iPad line BEFORE the holidays ! The world is going gaga over the pad and Amazon should be running scared as they pull up their pants in shame after their short comings were displayed in gory graphic detail upon launch of the Apple iPad. Go Steve Go and enjoy your Amazon for Breakfast! Eat like a champion.

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