Summary:

Today on the Net: Crackle.com is teaming with Rogers to make its content available in Canada, ESPN and YouTube have partnered to encourage users to submit highlights that could end up on SportsCenter and ZumoCast launched an app to stream content to the iPad and iPhone.

Crackle.com Brings More Online Video Content to Canada; in a move that will give viewers north of the 49th a taste of those offerings, Sony Pictures and Rogers Media announced on Tuesday the arrival of Crackle.com in Canada. (Marketing Mag)

ESPN, YouTube Link Up for Promo Campaign; ESPN and YouTube launched a joint promotional campaign, Your Highlight, to encourage viewers to submit amateur sports highlights, the best of which will be showcased on SportsCenter. (MediaWeek)

ZumoCast Launches App To Make Moving Content Between PCs And Phones Easier; after a month-long beta trial, the ZumoCast application is officially launching today, giving consumers a way to access their personal video and music libraries stored on their computer from an iPad or iPhone. (paidContent)

BlackArrow, NDS Swap Out DVR Ads; BlackArrow will preview a DVR ad-substitution system with NDS, with the ability to dynamically insert targeted, local ads in live or on-demand video, at the IBC conference in Amsterdam. (Multichannel News)

Comcast Gets Texty; the cable company has launched a text-messaging service dubbed “COMCAST4U” that lets subscribers check their accounts, receive info and request that a service representative give them call. (Multichannel News)

Arqiva Pitching To Re-Sell SeeSaw Technology; Arqiva is aiming to license the technology underpinning its SeeSaw VOD site to international broadcasters. (paidContent:UK)

Rovi Targets Ads For Internet-Connected TV Devices; Rovi wants to extend the ads it sells for interactive program guides to broadband-connected video devices such as Internet TVs, set-top boxes, media players and game consoles. (Multichannel News)

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