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Summary:

In a big-picture keynote at Berlin’s IFA home electronics event, Google (NSDQ: GOOG) CEO Eric Schmidt said Google’s new guiding principle is…

Eric Schmidt at IFA

In a big-picture keynote at Berlin’s IFA home electronics event, Google (NSDQ: GOOG) CEO Eric Schmidt said Google’s new guiding principle is in serving users automatic search results, all the time, super-quick…

“Our new definition of Google, we’re trying to get you something fast – never underestimate the importance of fast.

“Ultimately, search is not just the web but literally all of your information – your email, the things you care about, with your permission – this is personal search, for you and only for you.

“The next step of search is doing this automatically. When I walk down the street, I want my smartphone to be doing searches constantly – ‘did you know?’, ‘did you know?’, ‘did you know?’, ‘did you know?’.

This notion of autonomous search – to tell me things I didn’t know but am probably interested in, is the next great stage – in my view – of search.”

Two thoughts occur – 1) Android is already a considerable power hog without searches being performed at every footstep; 2) if Google can increase searches to this incredible frequency, can it also ramp up search advertising in lockstep?

Schmidt also offered some hints and metrics about current and forthcoming products…

– Google TV: Google TV will call up both free and paid web video, including PPV from DISH Cinema, Google TV product marketing manager Brittany Bohnet demonstrated. Android Market on Google TV is coming early in 2011, she said.

– Google Music: “Think about a music player – if it’s not connected to the internet, it just has what’s stored on it; it can’t get the music nearby, it can’t get the latest music. It has to be on the net. The same is true of everything.”

– Mobile: “One in three queries from smartphones is now around where I am. Our mobile search traffic grew 50 percent in the first half of 2010 – it’s growing much quicker than everything else. Search traffic from Android phones tripled in the first half of 2010.”

– YouTube: “Business is doing very well with more than two billion monetized views a week. The number of monetized views is up 50 percent in the last year.”

  1. Well, I would trust Google with all my personal data in a heartbeat. The constant searching idea is awesome. Currently, my battery lasts so long, and I was wondering what I might be able to use it for in the future.

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  2. I’d be happy with autonomous search if the average person also cared to know the context of where this stuff comes from.

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