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Summary:

Facebook has started integrating social activity from the network into its search results, by showing how many people “liked” or shared a page. This is the first step in rolling out the network’s social-search engine, which could become a competitive threat for Google and other companies.

socialsearch

As expected, Facebook has started integrating social activity from around the web into the search results on its site, by showing how many people “liked” or shared a specific news story or blog post, as shown in the screenshot below (first noticed by All Facebook). The results are powered by the social-graph plugins embedded in hundreds of thousands of websites, which Facebook launched earlier this year at its F8 conference. The new feature is the latest step in rolling out the network’s social-search engine — which could become a competitive threat for Google and other traditional search companies, as more users turn to recommendations from their networks instead of those determined by algorithms.

Related content from GigaOM Pro (sub req’d): Why Google Should Fear the Social Web

  1. I can’t imagine non-profs NOT using social media. If you don’t have a great marketing budget, hire a consultant to train your staff/volunteers and then they can handle the day to day postings.http://www.bloglines.com/blog/ExtaMaxMaleEnhancement

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  2. [...] talk about a lot, which is the threat that Google faces from social media in general, and Facebook in particular. Google does well with search advertising because it involves people who have already made up their [...]

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