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Summary:

Facebook defends itself against the criticism from Greenpeace that its new data center, under construction in Oregon, won’t be green by defending the choice to build the data center in Oregon and explaining that the location is particularly good for energy efficiency.

MarkZuckerberg2

Facebook wants to un-friend Greenpeace.

Yesterday, the executive director of Greenpeace wrote a letter to Facebook CEO Mark Zuckerberg asking him to create a plan to phase out the use of coal in powering Facebook’s data center, which is under construction in Oregon in the footprint of a utility that generates the majority of its electricity from coal. Now Facebook has responded to the criticism on Greenpeace’s website (hat tip Data Center Knowledge), defending the choice to build the data center in Oregon and explaining that the location is particularly good for energy efficiency.

In the comment section of Greenpeace’s website, Facebook’s Director of Policy Communications Barry Schnitt says that because the climate in Prineville, Oreg. is dry and temperate, Facebook’s data center will not use any of the large chillers that traditional data centers use, which can sometimes account for half of a data center’s energy consumption. Instead, Facebook’s data center will use an evaporative cooling system, which Schnitt compares to the efficiency of overhead fans.

In addition, Schnitt points out that Oregon has a renewable portfolio standard (utilities have to generate 25 percent of their electric load from clean power by 2025). Specifically, the utility that Facebook will buy power from — Pacific Power — plans to have 2 GW of clean power by 2013. Finally, Schnitt points to Greenpeace’s own IT infrastructure, which is in Virgina, and isn’t solely powered by clean energy. I think that’s a bit of a cheap shot, as Facebook is an Internet leader, with a large server footprint, and the point of Greenpeace’s criticism is that Facebook should be pushing the edge on what is economical with clean power like Google is doing.

I think everyone agrees that the clean power option for data centers is far too expensive right now for most companies. That’s why successful, large, Internet companies — like Facebook — need to push the envelope and use the heft of their purchasing power.

Google has been experimenting with that weight, and agreed to buy wind power from a wind farm before the wind farm was built, helping the developer get a better interest rate for the financing of the plant. In theory, Google could sell the power from the wind farm on the whole sale market (it recently got its subsidiary Google Energy approved to buy and sell energy) until one of its data center power contracts expires and Google could then use the wind power more directly, like negotiating with the local utility to resell it to them.

To read more on the real reason Google bought wind power, check out GigaOM Pro (subscription required):

The Real Reason Google Is Buying Wind Power

Image courtesy of Ludovic Toinel.

  1. Yes, after 40 years of eco-activism I admit to occasionally teasing my brothers and sisters in that faction I call the Vegetarian Left.

    Greenpeace falls under the category of the Idiot Left, activists who would have become petit bourgeois radicals or Trotskyists a century ago.

    They couch their unscientific drivel in junk science babble – but, like creationists, their only interest in science and technology is tailoring bits and pieces to support their religious revelations. They demean the capabilities of science to resolve truly important environmental questions.

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    1. thesocialcartographer Friday, September 3, 2010

      It sounds to me like you just made a rational discussion into nonsense

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  2. [...] Greenpeace created an (actual) Facebook campaign to convince Facebook to change its building plans. Facebook responded to the Greenpeace letter, defending its data center as being energy [...]

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  3. [...] a Facebook page even earlier this year to rally the public to pressure the social media company. Facebook did respond to Greenpeace and contend that its selection of the Oregon site will reduce its power [...]

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  4. [...] clean power into the mix, and is outside the scope of the Microsoft study, Henretig said. But with Facebook facing increased pressure to green its data center power supply — and Google getting into wind power and electricity [...]

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