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Summary:

At this morning’s Apple press event, CEO Steve Jobs announced a new Apple TV that’s a quarter of the size of the original box, with all-HD content, cloud storage and Netflix and YouTube access. The $229 price is dropping to $99, with pre-orders available today.

jobs with apple tv

At this morning’s Apple press event, streamed live, CEO Steve Jobs announced a new Apple TV that’s a quarter of the size of the original box, with all-HD content (when available), cloud storage, and Netflix and YouTube access. The new Apple TV also allows content to be streamed from your computer or iPad to the television. The $229 price is dropping to $99, with pre-orders available today.

Oh, and as we reported, the price for renting TV shows in HD is dropping from $2.99 to $0.99 HD TV shows is shifting from $2.99 to buy to $0.99 to rent for the ABC and Fox shows that will be available at the outset. Other broadcasters have yet to commit to the service, but Jobs said that “other studios will see the light soon, and get on board with us.”

HD movie rentals are set at $4.99 for first-run films, which Jobs says will become “cheaper as time goes on.” The new store also includes Rotten Tomatoes ratings and cast/crew listings “for the first time.”

Jobs called the Netflix interface on Apple TV “the best implementation of Netflix yet,” though he was probably saying that because the interface is a direct ripoff of Apple’s Front Row interface.

Jobs also announced a complete overhaul of the iPod line, including FaceTime for the iPod touch. The iPod nano now has a square face and is smaller, and today’s demo emphasized the device’s music player and other features, including a clock face. The iPod nano camera has been removed, and the square screen implies that there’s a de-emphasis on video.

That just means more cameras for the iPod touch! The new version of the device will have front- and back-facing cameras, allowing people to communicate using FaceTime. On-device editing and direct upload to YouTube will also be possible.

Related GigaOm Pro Content (subscription required): Apple’s Path to the Living Room

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  1. Ordered mine ½ hour ago. :-]

  2. The Apple TV device looks nice and I can definitely see myself having a use for it, however I am going to wait to see what Google TV is like before making a decision.

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  5. “…the price point for renting TV shows…”

    Is there something in the Giga Om style guide that requires blogger to constantly (mis)use the phrase “price point” rather than the good old fashioned “price” or “cost?” Why not be a leader and forego the buzzword in favor of the simpler and more correct term?

    1. Fair point, The Eck, I’ll fix it in the post. Though it looks like, in critiquing my writing, you’ve been struck by a case of Muphry’s Law. :)

  6. Seems like there is a lot of excitement around this product. Hopefully it will deliver!

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