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And here it is … the pocket-rocket version of Apple TV with $4.99 first-run movies and $0.99 TV shows. The main content events: as expecte…

Jobs demos Apple TV, showing clips from "Glee."

And here it is … the pocket-rocket version of Apple TV with $4.99 first-run movies and $0.99 TV shows. The main content events: as expected, ABC (NYSE: DIS), Fox and Netflix (NSDQ: NFLX). And, as expected, it’s a heck of a lot cheaper: a much more competitive $99, down from the original $299 and the current $229. CEO Steve Jobs promises availability in four weeks; pre-orders start today. One surprise: it’s all rental, no purchases. It’s also a conduit, not a storage device.

Apple (NSDQ: AAPL) CEO Steve Jobs says the emphasis on a sleeker device at a much lower price with inexpensive “Hollywood” content is the result of user feedback over the four years since Apple TV debuted. “They want Hollywood movies and TV shows whenever they want them. They want Hollywood, they don

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  1. I think this is going to be a revolutionary product.

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  2. What about this is new? Sounds like Roku/Amazon/Netflix, only worse quality. Pricing on movies is what its always been.

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  3. I disagree with the “Hollywood” comment. The reason I subscribe to Netflix is to watch the tons of non-Hollywood movies…

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  4. watchout mainstream…. apple’s everywhere.

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  5. Well looking at the apple TV there on a pay as you go option? I work for DISH Network and having the Sling box hooked up I get my TV Everywhere I go. I only have to pay one time fee of $95.00 and that’s it. I get all my channels and DVR content from my receiver at home. I get to maximize my buck doing this. Who has time to view all there content when there at home? I know I am always on the run so my TV should be too. Check out this great device at dish.com

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