In last week’s installment of “Rethinking the Value of Social Media,” I discussed how social media marketing is not a pure numbers game. In this post, I’d like to talk more specifically about re-framing the way we think about the measurement of social media efforts. Read More »
Archive for August 2010
If cloud software is really going to provide the revolution that some predict, we need to see tools adopted by the mass market. A new startup aims to help by providing a retail point-of-sale solution that brings cloud benefits to a shopfloor application. Read More »
The Smartphone Games Summit, produced by Charles Hudson and mediabistro.com, is a single-day conference for the emerging smartphone games space. Leading developers, investors, and executives from around the globe will come together Sept. 24, 2010 at Hotel Nikko to share their collective wisdom. Read More »
Yes, Flowtown is yet another social media marketing company, but it’s not just another tool for monitoring customer feedback through their tweets. Flowtown helps small businesses engage with existing customers through email and social networks. Today it is announcing $750,000 in seed funding. Read More »
We first reported that Apple was in discussions with TV networks to make episodes available for rental at a new 99-cent price point six weeks ago, but a new report provides more detail on how those discussions are going and when the service will launch. Read More »
Our coverage of Android smartphones continues with a head-to-head look at three of the top phones currently available: Motorola Droid 2, Samsung EPIC 4G and the HTC EVO 4G. These phones are superphones that clearly showcase the capabilities that Android brings to the smartphone space. Read More »
Google has made some changes to the features at Orkut, the company’s lackluster social network, that suggest the direction it is going with its overall social efforts and attemps to compete with Facebook. The changes are aimed at allowing users to target updates to specific friends. Read More »
Anticipating the roll-out of their new electrified line of cars and light-duty vans, Ford is partnering with utility Portland General Electric to make sure adequate charging infrastructure and electrical grid capacity are available in their service area. Read More »
Comcast says it has no plans to change NBC’s relationship with Hulu, making all the same content that available now also available in the future. It also said it would not withhold NBC content from other distributors or push it behind a TV Everywhere-type pay wall. Read More »
PC Mag’s John C. Dvorak contends that people have stopped responding to their email, and that social networking sites like Facebook aren’t the solution. What would be? Dvorak thinks the salvation of email would be making it a pay service, with fees applied in micro-payment tolls. Read More »
Apparently, Eucalyptus was determined to be part of an integrated cloud stack after getting left out of OpenStack, as it’s announced a technology partnership with newScale and rPath that gives businesses yet another option for their ready-to-go cloud platform needs. Read More »
Networked lighting startup Digital Lumens pulled back the curtain for the first time on one of its installations, announcing a project in Conklin, N.Y. that the company says has slashed lighting-related energy use at the facility by as much as 87 percent. Read More »
More Must Reads
