Tennis fans should be able to get their fill of the 2010 U.S. Open with or without a TV, even if the weather is good. For the past two years, CBSSports.com streamed the men’s single finals free when weather delays pushed the matches to Mondays. This year, the site will stream the entire CBS (NYSE: CBS) Sports broadcast of the U.S. Open, from the third round through the women’s and men’s finals, at CBSSports.com. That paves the way for USOpen.org to put all televised matches online — and on iPads.
The scheduled amount of time is a tenth of what ESPN (NYSE: DIS) plans to show — 375 hours on ESPN3.com including simulcast of ESPN2 — but it puts all of the major matches online for free for the first time. The U.S. Tennis Association, which has access to all the partner coverage, estimates that between CBS, ESPN and Tennis Channel, its US Open Live will have more than 200 matches, 30 percent more live and on-demand this year, for a total of more than 600 broadband hours.
– ESPN3.com’s coverage begins Monday at 1 p.m. (all times eastern), with action from five courts for the first five days. The broadband network with simulcast ESPN2 throughout the tournament but you’ll need an HD TV to get the full impact of some new flyover camera angles ESPN is trying on ESPN2HD.
– CBSSports.com coverage starts when CBS takes over the key events starting Saturday, Sept. 4, at 11 a.m. Users will be able to choose which matches to watch, from up to five.
USTA.org USOpen.org will stream every match on all five “television” courts on an IBM-developed module that includes DVR-like controls — online and on iPads. Unlike some other major events that missed the mark on this, USTA says the newly redesigned site site also has been fully optimized for iPad — ie HTML5, which should make the live and on-demand video available through the browser. The tournament also has a revamped iPhone app aimed at tournament goers, with augmented reality, on-demand video highlights and live streaming of USOpen.org radio. A separate mobile site, m.usopen.org, includes much of the same minus the augmented reality and plus in-detph info, live stats and more.