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Summary:

Yes, Flowtown is yet another social media marketing company, but it’s not just another tool for monitoring customer feedback through their tweets. Flowtown helps small businesses engage with existing customers through email and social networks. Today it is announcing $750,000 in seed funding.

Americans: Addicted to Mobile Email

Yes, Flowtown is yet another social media marketing company, but it’s not just another tool for monitoring customer feedback through their tweets. Flowtown takes a list of your existing customers’ email addresses and delivers profiles of their social network participation, influence and demographics, and helps you communicate with them. So far, 15,000 businesses, including many small e-commerce shops, are using Flowtown at a cost of $17 to $200 per month, plus a nickel for every new contact imported. The company’s largest customer is NCR (National Cash Register). Today, San Francisco, Calif.-based Flowtown is announcing $750,000 in seed funding from Mitch Kapor, Mark Goines, Dave McClure of 500 Startups, Steve Anderson of Baseline Ventures, Saar Gur at Charles River Ventures, Travis Kalanick, Auren Hoffman, Brian Norgard, and Dan Gould.

Flowtown uses seven different data providers — including Rapleaf and Klout — plus its own in-house technology, said co-founder Ethan Bloch. It aggregates information about membership, friend count, pictures, influence, location and engagement. Bloch said he thinks almost every business, both large and small, offline and online, has at least a partial list of customer email addresses.

Flowtown, which launched in November, has five employees, is hiring, and isn’t currently profitable. It’s currently working on customer recruitment and integrations with existing small business tools;  for instance, Salesforce.com is going live this week. Bloch said the company blog is Flowtown’s main marketing tool, with case studies and market commentary bringing in 150,000 unique visitors per month.

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  1. [...] $750K for Flowtown's Social Marketing to Existing CustomersGigaOm (blog)Bloch said he thinks most every business, both large and small and offline and online, has at least a partial list of customer email addresses. …and more » [...]

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  2. congrats Ethan & Dan!

    FlowTown not only has a cool name, an awesome product, & kick-ass blog, but they also have the sexiest infographics in town.

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  3. [...] a long list of angels, including Dave McClure of 500 Startups, Steve Anderson of Baseline Ventures. GigaOm calls Flowtown “yet another social media marketing company, but … not just another tool [...]

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  4. Congrats Dan! Maybe see you at ThinkTank in Sept? I’ll be there; got the same beachfront property as last time ;)

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  5. [...] Use – Flowtown is an interesting company that takes your customer email lists and gives you a breakdown of their social media use, influence and demographics. The cost is $17 to $200 a month (plus five cents per new contact), [...]

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  6. [...] Fanminder for instance helps you contact customers by text and offer them deals on Facebook. Flowtown helps you with social media marketing once you have a list of your existing customers’ email [...]

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