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Summary:

NFL fans, we have some good news and bad news. The good news is that DirecTV is finally making its NFL package available to anyone with a broadband connection, even non-subscribers to the satellite service. The bad news is that the package costs a whopping $350.

nfl sunday ticket

NFL fans, we have some good news and bad news. The good news is that DirecTV is finally making its NFL Sunday Ticket package available to anyone with a broadband connection, regardless of whether they subscribe to the satellite company’s pay TV services or not. The bad news is that the package costs a whopping $350, which is the same amount that DirecTV subscribers will pay for access to the NFL package on their TV and via broadband. (Hat tip to Dave Zatz)

DirecTV has long held exclusive rights to the full slate of National Football League games for the season, which it sells in a comprehensive package called NFL Sunday Ticket. Previously, it was only available to subscribers, meaning this is the first time that DirecTV has opened up its NFL package to those who wouldn’t — or couldn’t — sign up for its satellite TV service. With the new, open availability of its NFL Sunday Ticket To-Go broadband offering, anyone will be able to sign up for the service as long as they’re fine with watching it via PC.

However, just because potential users aren’t getting the full HD experience of watching the NFL on a big screen product doesn’t mean that DirecTV is making it any cheaper for those who sign up for the online-only version of the product. DirecTV subscribers can expect to pay $299 for the NFL Sunday Ticket TV package, and if they want the flexibility of also having the broadband stream and mobile access, it’ll cost an additional $49. But for non-subscribers, NFL Sunday Ticket To-Go is available for $350, meaning there are no real savings for not subscribing to the satellite service.

The availability of a broadband-only offering comes not long after DirecTV extended its exclusive deal with the NFL through 2014 in a deal that gave the satellite provider expanded streaming rights. Through that deal, DirecTV agreed to make a broadband-only version of NFL Sunday Ticket available by 2012, so it’s way ahead on that front.

While the broadband-only NFL package isn’t cheap, especially when compared to similar offerings from Major League Baseball ($100 for the 2010 full season) or the NBA ($100 for NBA League Pass Broadband, $40 for NBA League Pass Mobile), it’s still a big win for hardcore football fans that can’t get DirecTV, either because they live in apartment buildings that don’t allow the satellite service, because they have poor sight lines, or choose to go with a different cable or satellite provider.

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  1. You forgot the other bad news. You have to prove that you can’t be a DirecTV subscriber first.

    1. REALLY? You have to PROVE it?

      … and how good will the picture quality be online? If it’s as good as Hulu, it is good enough for me!

    2. I’d like to see how they make you ‘prove’ that you’re unable to subscribe to their satellite service. Frankly they would be silly to try to push subscriptions on unwilling consumers, instead of just taking their money.

      1. U can already Watch all NFL Games online for free. Iam surprised more people arent aware of that.

  2. Darn it. Here I rcently subscribed to Netflix for watching TV “instantly” on my PC due to I’m watching more TV from my office (outside work hours) than home. Then I get all excited about wathcing NFL footbal similarly – and Kapow! $350!! Are they nuts!!! I now work 5 minutes from their Denver HQs. Think I’ll go over and carry a protest sign with me!

  3. “meaning there are no real savings for not subscribing to the satellite service.”

    Yes there is because those of us that have ZERO interest in getting DircTv EVER don’t have to shell out for DirecTv service. Which will cost someone at least an additional $300 a year for the cheapest package. Trust me I’ve wanted Sunday Ticket for several years, but as long as I was FORCED to subscribe to a service I did not want to get it I did without it.

  4. Not worth $350 at all. I’ll stick to my local bar.

    1. That’s how a group of us felt, until we realized we collectively spent half that on one sunday at a bar with all the food and beer. It’s much cheaper for us to buy Sunday Ticket with BYOB.

  5. I take it.i got dishnet.but wana watch NFC East game.&350 to much,but watching redskin from home is PRICELESS!
    go skin

  6. 350!!? I have Tivos which let me watch Amazon on Demand, Netflix and YouTube on the same box I store recorded TV shows. I’m not enthusiastic about booting up the HTPC just to watch my Raiders lose when I can purchase NFL Redzone for $200 and watch them score 25 TDs only.

  7. Is there anyway to stream the game from a PC to the TV similarly to the way netflix works?

  8. The subsequent time I read a blog, I hope that it doesnt disappoint me as much as this one. I imply, I do know it was my option to learn, however I really thought youd have one thing attention-grabbing to say. All I hear is a bunch of whining about something that you could possibly fix when you werent too busy searching for attention.

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