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Summary:

It’s been a while since Apple’s rumor mill has held the attention of the buying public with anything like the hype that led up to the release of the iPad and iPhone 4, but the rumored iTV is on track to come pretty close.

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It’s been a while since Apple’s rumor mill has held the attention of the buying public with anything like the hype that led up to the release of the iPad and iPhone 4, but the rumored iTV is on track to come pretty close. The iTV is what sources are saying will replace the Apple TV, despite any qualms a certain British television network may have with the name choice.

Digg founder Kevin Rose is the source of the latest rumors, and he’s reportedly got the inside track on what’s going down with the iTV at Apple. As rumored, Rose says the iTV will be powered by iOS, bringing it into the fold along with the iPad, iPhone and iPod touch. The iPad itself will feature prominently in the iTV redesign, as a huge, awesome remote control. Along with iOS will come apps, too, according to Rose, and you’ll get everything for the low price of $99.

If Rose is right, expect the iTV to look a lot like the Google TV devices the search giant unveiled at its presser in the spring., minus the hardware partners, of course. As a result, we’ll probably end up with another battle of the OSes on our hands, one which mirrors pretty much exactly that going on now between the iPhone and Android devices.

Digital delivery of film and television content is definitely the future, whether or not cable and satellite providers see the writing on the wall yet. The living room may not be a central part of Apple’s current business model (Jobs famously referred to the Apple TV as a “hobby” in an interview last year), but for consumers looking to unify their digital lives across a variety of platforms, you can bet it will become important in terms of both at home and mobile device purchasing decisions.

Related GigaOM Pro Research: Three Reasons Over The Top TV Apps Will Beat Big Cable

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  1. If this rumored iTV does come about and Netflix and Hulu adapt their apps to it, I’m 100% sold.

  2. I’m very interested in this but I really want to see Apple create an official Bluetooth game console style controller for it. I think this could be a great gaming device but the only way developers are going to embrace a controller is if it is from Apple. They can make it an extra purchase and even price it at an insane $59 or even $69 (heck Microsoft’s and Sony’s controllers aren’t much cheaper than that) but as long as it is there in stores for users to buy developers will support it.

    Without a controller it is something I will probably buy (especially if the $99 rumor holds which I doubt, I’m betting $199 for the entry level model) but with a controller it is a must own for me (even at $199).

  3. :):):)

  4. After this, I have to think we are only a couple generations of the iTV away from it actually being an all-in-one Apple branded TV – including the display. This, along with the latest evolutions of the iMac seems to be pointing the way. Just need to put it all together and offer a larger screen.

    Think if they could contract with one or more satellite or cable providers and then the set-top box could be eliminated as well with an iOS app.

    By that point the thing could be offering games to compete with the major set-top gaming companies as well…

  5. I’m only interested in watching AVI movies downloaded from torrents =)

    1. Same! Although I prefer free streaming as it’s more secure.

  6. Kevin really hit it out of the park with his original iPhone “inside information” :-(

    http://techcrunch.com/2006/12/03/apple-iphone-details-from-kevin-rose/

    I’d take this with a grain of salt given the source.

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